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virtual-fashion

Technology

Virtual Fashion Is Big News. Can It Be Big Business?

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.

Technology

Virtual Fashion Is Big News. Can It Be Big Business?

From the Fashion Awards to Nike, the industry is trying more and more to talk to consumers in cyberspace.


Technology

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.

Technology

The Dematerialised on the Rise of Virtual Fashion

Marjorie Hernandez and Karinna Nobbs, co-founders of The Dematerialised, explain why, one day, a digital dress could be just as desirable as a physical one, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.


Luxury

What You Will Learn at VOICES 2021

Explore the core themes and reserve your spot to attend BoF’s annual gathering for big thinkers.

Luxury

What You Will Learn at VOICES 2021

Explore the core themes and reserve your spot to attend BoF’s annual gathering for big thinkers.


Technology

Metaverse: A $50 Billion Revenue Opportunity for Luxury

Digital demand for fashion and luxury brands is expected to grow from current low levels and result in extra sales for the industry that could reach $50 billion by 2030, according to Morgan Stanley.

Technology

Metaverse: A $50 Billion Revenue Opportunity for Luxury

Digital demand for fashion and luxury brands is expected to grow from current low levels and result in extra sales for the industry that could reach $50 billion by 2030, according to Morgan Stanley.


Technology

Ian Rogers: ‘Five years from now, we will have closets where we share our digital collections’

Ledger’s chief experience officer explains how — and when — fashion should tap into the NFT gold rush, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.

Technology

Ian Rogers: ‘Five years from now, we will have closets where we share our digital collections’

Ledger’s chief experience officer explains how — and when — fashion should tap into the NFT gold rush, as featured in the fourth episode of The BoF Show, now streaming on Bloomberg Quicktake.


Technology

The Opportunity in Digital Fashion and Avatars

Please join us on Thursday, 18 November at 16:00 GMT for #BoFLIVE to hear BoF Insights’ Diana Lee and Rahul Malik in conversation with Helene Phillips, SVP digital and client experience, global at Jimmy Choo, and Rachel Waller, global VP of channel innovation at Burberry, as they explore the key takeaways from the latest BoF Insights report and discuss how fashion brands can approach the new digital frontier.

Technology

The Opportunity in Digital Fashion and Avatars

Please join us on Thursday, 18 November at 16:00 GMT for #BoFLIVE to hear BoF Insights’ Diana Lee and Rahul Malik in conversation with Helene Phillips, SVP digital and client experience, global at Jimmy Choo, and Rachel Waller, global VP of channel innovation at Burberry, as they explore the key takeaways from the latest BoF Insights report and discuss how fashion brands can approach the new digital frontier.


Technology

BoF Insights | The Opportunity in Digital Fashion and Avatars Report

BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.

Technology

BoF Insights | The Opportunity in Digital Fashion and Avatars Report

BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.


Technology

Nike Files for ‘Virtual Goods’ Trademarks in Shoes, Apparel

Nike Inc. is seeking to trademark its brand for various virtual goods in the US, including shoes and clothing, as digital products become more popular.

Technology

Nike Files for ‘Virtual Goods’ Trademarks in Shoes, Apparel

Nike Inc. is seeking to trademark its brand for various virtual goods in the US, including shoes and clothing, as digital products become more popular.


Technology

Facebook’s Vision for Fashion in the Metaverse

While announcing Facebook’s rebrand as Meta, Mark Zuckerberg offered his vision of the metaverse, and how we’ll dress in it.

Technology

Facebook’s Vision for Fashion in the Metaverse

While announcing Facebook’s rebrand as Meta, Mark Zuckerberg offered his vision of the metaverse, and how we’ll dress in it.


Technology

Unpacking Fashion’s Latest Wave of NFT Sales

What’s selling and who’s buying as fashion brands from Dolce & Gabbana to Rebecca Minkoff jump into the surging NFT market.

Technology

Unpacking Fashion’s Latest Wave of NFT Sales

What’s selling and who’s buying as fashion brands from Dolce & Gabbana to Rebecca Minkoff jump into the surging NFT market.


Technology

How Selfridges Is Bringing Virtual Fashion to Stores

Fashion may be preparing for a future in the metaverse, but retailers still need to attend to today’s business of selling to physical customers, often in physical stores.

Technology

How Selfridges Is Bringing Virtual Fashion to Stores

Fashion may be preparing for a future in the metaverse, but retailers still need to attend to today’s business of selling to physical customers, often in physical stores.


Luxury

Balenciaga and Fortnite Are a Match Made in the Metaverse

The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.

Luxury

Balenciaga and Fortnite Are a Match Made in the Metaverse

The collaboration spans virtual and physical clothes, as well as a marketing campaign that will appear on billboards in cities like New York and Tokyo, as well as in Fortnite itself.