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virtual-fashion

Luxury

Luxury Watch NFTs: Opportunity or Headache?

For high-end watchmakers, the metaverse comes with promise, as well as philosophical and legal challenges.

Luxury

Luxury Watch NFTs: Opportunity or Headache?

For high-end watchmakers, the metaverse comes with promise, as well as philosophical and legal challenges.


Technology

Creative Agency MA + Group Launches NFT and Metaverse Division

It believes brands will need talent that can create 3D avatars and make NFTs as much as they currently need stylists and photographers to help them craft and communicate their images.

Technology

Creative Agency MA + Group Launches NFT and Metaverse Division

It believes brands will need talent that can create 3D avatars and make NFTs as much as they currently need stylists and photographers to help them craft and communicate their images.


Technology

New York Fashion Week Took On the Metaverse, With Mixed Results

As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn’t.

Technology

New York Fashion Week Took On the Metaverse, With Mixed Results

As the foundations of this emerging digital world are being laid, brands are in the process of figuring out what works — and what doesn’t.


China

China’s Parallel NFT Universe: A Guide for Fashion

The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.

China

China’s Parallel NFT Universe: A Guide for Fashion

The NFT opportunity is different in China where tech giants are building a separate blockchain infrastructure driven by a government ban on cryptocurrency.


Technology

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.

Technology

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.


Retail

The Question No One Is Asking About the Metaverse

Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.

Retail

The Question No One Is Asking About the Metaverse

Is the metaverse good for the world? Retailers must bake environmental and social awareness into their strategies from the start, argues Doug Stephens.


Technology

Will Brands Buy Into a Virtual Version of Rodeo Drive?

There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.

Technology

Will Brands Buy Into a Virtual Version of Rodeo Drive?

There’s a land rush happening in virtual spaces, where developers are grabbing up real estate to build immersive, digital shopping districts they’re pitching as the future of e-commerce.


Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.

Workplace & Talent

Who to Hire to Build the Fashion Metaverse

Brands that want to engage with Web3, NFTS and other red-hot tech categories will need to play the long game when it comes to talent acquisition.


Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.

Technology

Op-Ed | Notes From an NFT Sceptic

Nike, Adidas and other big brands have plunged headlong into the latest crypto craze. But companies and their customers may soon discover converting virtual fashion into real-world profits isn’t so easy. Caveat emptor, says The NPD Group’s Matt Powell.


Technology

The New Technologies Fashion Schools Are Teaching Students

Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.

Technology

The New Technologies Fashion Schools Are Teaching Students

Students are training in 3D design and data analytics as the fashion industry undergoes a digital transformation and readies itself for an increasingly virtual future.


Technology

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

Technology

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.


Luxury

Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness

Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.

Luxury

Balenciaga’s Cédric Charbit on Moving from Hype to Timelessness

Balenciaga CEO Cedric Charbit discussed the brand’s attention-grabbing moments of 2021 and its future in the metaverse.