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streetwear

Retail

Gap’s First Yeezy Product Is Here

The hotly anticipated tie-up between Kanye West’s Yeezy brand and Gap launched with a blue puffer jacket made from recycled nylon.


Retail

Where Next for Kith’s Hype Machine?

As the 10-year-old burgeoning sneaker and streetwear empire opens its first European store in Paris, founder Ronnie Fieg sits down for a rare interview.


Retail

Carlyle Takes Majority Stake in End. as Streetwear Deals Heat Up

The deal reportedly values the menswear retailer at $1 billion. Co-founders Christiaan Ashworth and John Parker will retain a significant minority stake and remain co-CEOs.


Luxury

Can Shayne Oliver’s HBA Pull Off a Second Coming?

Hood By Air is back with business partner Edison Chen and a strategy that’s more focused on streetwear and direct-to-consumer distribution.  


Luxury

Why Supreme Sold to VF Corporation

In a deal that values the New York streetwear brand at $2.1 billion, Supreme picks up a long-term partner with back-end prowess and ambitions to scale it past $1 billion in annual sales.


Technology

StockX Co-Founder Josh Luber Exits

The online sneaker platform’s most visible founder is leaving to launch another start-up, a year after the company hired former Stubhub and eBay executive Scott Cutler.


Retail

Can Diesel Be Cool Again?

With a new CEO and strategic plan, the original ‘designer denim’ label is serious about making a comeback. But can it modernise its approach while staying true to its history?


News & Analysis

Kanye West Vaults From Broke to Billions With Yeezy in Demand

"Bank of America Corp. valued the sneaker side of the business alone at as much as $3 billion last year, according to a document reviewed by


Retail

What Will Stores Look Like Post-Pandemic?

This week everyone will be talking about the future of retail in a post-pandemic world, the state of the "drop" model and the proliferation of spring sales. Get your BoF Professional Cheat Sheet.


Retail

Who Is Still Shopping?

Despite an overall drop in apparel sales, young consumers stuck on social media — and fortunate enough to have a steady income — are buying clothes as the Covid-19 crisis continues to unfold.


Retail

What Happened to Hood By Air?

Shayne Oliver speaks to BoF about the rise and fall of Hood By Air, how the American fashion system thwarts creativity and his plans to relaunch his brand.


Entrepreneurship

Zegna and Fear of God: What the Merger of Suiting and Streetwear Says About the Men’s Market

Ermenegildo Zegna’s Alessandro Sartori is teaming up with Fear of God’s Jerry Lorenzo on a collection that launches during Paris Fashion Week. Tim Blanks decodes the logic behind the collaboration and what it says about the state of menswear.