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streetwear

Luxury

Off-White Backer Adds Ambush Brand to Its Portfolio

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.


Retail

HypeBeasts Have Turned Holiday Shopping On Its Head

In the age of drops and grails, parents who used to line up outside the toy store on Black Friday now hit refresh on Supreme’s website on Thursday morning. Forget A Christmas Story — youth interest in limited streetwear has turned holiday shopping into Die Hard.


Luxury

The Decade When Streetwear Rewrote the Rules of Luxury

As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.


Luxury

Matthew Williams: Don't Call Me a Streetwear Designer

At BoF VOICES, Matthew Williams of 1017 ALYX 9SM tells Editor-at-Large Tim Blanks why he’s more interested in ‘modern craft’ than streetwear.


Retail

How Stone Island Found Its Luxury-Streetwear Sweet Spot

In its 37-year history, Stone Island has grown cult followings among hypebeasts and football hooligans alike. How does the brand reconcile this eclectic customer base as it expands into new markets and demographics?


Luxury

Streetwear Took Over the Fashion Industry. Now What?

Hoodies, sneakers and graphic T-shirts may have peaked as high fashion trends, but the movement’s wider influence is far from over.


Retail

Supreme Lands in San Francisco, Amid Clash of Counterculture and Capitalism

The billion-dollar streetwear label, which has thus far managed its own tension between counterculture roots and private equity-fueled growth, will need to appeal to both the cred-conscious local skater community and the city’s wealthy ‘tech bros’ to succeed.


Luxury

LVMH Invests in a Gen Z Streetwear Brand

Madhappy was founded by four men in their early 20s in 2017 as a streetwear-meets-athleisure label. It now counts luxury’s biggest player as one of its backers.


Luxury

What’s Off-White Without Virgil?

Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.


News & Analysis

Stadium Goods and Sotheby's Team up for First-Ever Sneaker Auction

The event underscores the fast-growing status of sneakers as collectibles able to command tens of thousands of dollars.


Luxury

In StockX’s Crystal Ball: The Future of the Sneaker Market

This week, StockX became the world’s first billion-dollar sneaker reseller. BoF looks into the crystal ball of the company’s transactions data to unearth five trends on the direction of the fast-growing market for sneakers.


News & Analysis

Heron Preston Seeks Evolution on the Paris Runway

The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.