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Retail

In Olympics Race, Adidas Pursues Edge in New Sports

As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.


Luxury

Rhude Shareholder Files Lawsuit Against Founder Rhuigi Villaseñor

The lawsuit accuses Villaseñor, who launched the hit streetwear label beloved by rappers and NBA players in 2015, of misappropriating company finances.


Sports

African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.


Luxury

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God

Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.


Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.


Retail

The Athleisure-fication of Everything

Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.


Sports

Can Puma Strike Gold Twice With Rihanna?

The first Fenty x Puma tie-up wrote the textbook for successful celebrity-brand collaborations. The pair will have to work harder to get the same reception in a market that’s now saturated with sneaker launches, and where elegance is elbowing out streetwear on the runway.


Sports

Salomon’s Super Bowl Surprise

Rihanna wore Salomon’s “Cross Low” sneakers as part of her all-red ensemble during the halftime performance, marking the culmination of the brand’s recent rise in fashion.


Luxury

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.


Luxury

The Debrief | Why Designer Shoes Are So Expensive

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.


Sports

Hyper Growth Is Over for Sneakers. What’s Next?

As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.


Sports

The Debrief | Is Luxury’s Streetwear Obsession Over?

BoF’s Daniel-Yaw Miller discusses streetwear’s evolution from subculture to high fashion favourite — and whether the aesthetic’s waning influence spells its end.