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Sports

Martine Rose on Fashion’s Football Obsession

The cult designer’s sellout tie-up with Nike for the US women’s national soccer team demonstrates the sport’s soaring star power and opportunity for brands to cash in on the Women’s World Cup.

Sports

Martine Rose on Fashion’s Football Obsession

The cult designer’s sellout tie-up with Nike for the US women’s national soccer team demonstrates the sport’s soaring star power and opportunity for brands to cash in on the Women’s World Cup.


Retail

Thebe Magugu and Adidas Partner with South African Football Club Orlando Pirates

In a bid to reach a wider set of customers, the Johannesburg-based designer will create the team’s uniforms for the upcoming season and release fan apparel as well.

Retail

Thebe Magugu and Adidas Partner with South African Football Club Orlando Pirates

In a bid to reach a wider set of customers, the Johannesburg-based designer will create the team’s uniforms for the upcoming season and release fan apparel as well.


Luxury

Jannik Sinner’s Gucci Deal Leads Wimbledon Fashion Revolution

The Italian tennis player carried a Gucci duffel bag onto the court at Wimbledon, marking a changing of the fashion guard in the tradition-bound tennis world.

Luxury

Jannik Sinner’s Gucci Deal Leads Wimbledon Fashion Revolution

The Italian tennis player carried a Gucci duffel bag onto the court at Wimbledon, marking a changing of the fashion guard in the tradition-bound tennis world.


Sports

Louis Vuitton Taps Tennis Star Carlos Alcaraz as Latest Ambassador

Carlos Alcaraz, the world’s top-ranked men’s tennis player, has been named Louis Vuitton’s newest ambassador, the brand announced Wednesday.

Sports

Louis Vuitton Taps Tennis Star Carlos Alcaraz as Latest Ambassador

Carlos Alcaraz, the world’s top-ranked men’s tennis player, has been named Louis Vuitton’s newest ambassador, the brand announced Wednesday.


Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.

Sports

Why Athletes Are Beauty’s Real MVPs

Gen-Z sports stars like Angel Reese and Shai Gilgeous-Alexander have become unlikely ambassadors for cosmetics brands, connecting them to underserved communities. Some are even bypassing partnerships to launch beauty ventures of their own.


Sports

How Hoka Fends Off the Imitators

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.

Sports

How Hoka Fends Off the Imitators

The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.


Sports

Nike Appoints Jared Carver as Converse CEO

The veteran executive, formerly vice president of the Nike-owned brand’s North America business, will succeed Scott Uzzell as president and chief executive, in the latest move of a wider leadership shuffle at Nike.

Sports

Nike Appoints Jared Carver as Converse CEO

The veteran executive, formerly vice president of the Nike-owned brand’s North America business, will succeed Scott Uzzell as president and chief executive, in the latest move of a wider leadership shuffle at Nike.


Sports

The Gorpcore Empire Behind Salomon and Arc’teryx

Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.

Sports

The Gorpcore Empire Behind Salomon and Arc’teryx

Amer Sports plans to scale its three largest companies, including tennis racket maker Wilson, into €1 billion sportswear megabrands by cutting back on wholesale and leaning into their fashion appeal, without altering their core product offerings.


Sports

African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.

Sports

African Sneaker Brands Go Global

Big hitters and scrappy start-ups in Kenya, Nigeria, Senegal and South Africa are vying for a share of the $152 billion global sneaker market.


Sports

Do Sports Leagues Need ‘Creative Directors’?

Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.

Sports

Do Sports Leagues Need ‘Creative Directors’?

Major League Soccer tapped streetwear designer Guillermo Andrade to be its creative advisor, hoping his cultural cachet will make the sport more popular in the US.


Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.

Luxury

How NBA Tunnel Walks Became Fashion Marketing Moments

The pre-game arena entrance is now a big business as more basketball players craft their personal brands, with the likes of Burberry, Thom Browne and Marni angling to dress athletes.


Sports

The Niche Sport Driving Sneaker Sales

Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.

Sports

The Niche Sport Driving Sneaker Sales

Brands, retailers and investors are betting on trail running, the fast-growing endurance sport, to become activewear’s next big category.