Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
sport
Luxury
Aspen Skiing Company Files Federal Lawsuit Against Luxury Skiwear Label Perfect Moment
The federal suit, filed last week, alleges “trademark infringement, false association and/or false endorsement, and unfair competition” against London-based Perfect Moment.
Aspen Skiing Company Files Federal Lawsuit Against Luxury Skiwear Label Perfect Moment
The federal suit, filed last week, alleges “trademark infringement, false association and/or false endorsement, and unfair competition” against London-based Perfect Moment.
Retail
Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
Nike to Axe Hundreds of Jobs in Bid to Save $2 Billion Amid Sales Slump
The announcement comes after the sportswear giant said sales only rose 1 percent in the three months to Nov. 30.
Sports
June Ambrose on Leaving Puma and How Sports Changed Fashion
The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.
June Ambrose on Leaving Puma and How Sports Changed Fashion
The acclaimed stylist and costume designer will leave her post as creative director for women’s basketball, where she elevated the stature of the sport in high fashion.
Retail
Puma to End Sponsorship of Israel's Football Federation
The brand said it took the decision last year as part of strategy to streamline its partnerships and that it was unrelated to the war in Gaza.
Puma to End Sponsorship of Israel's Football Federation
The brand said it took the decision last year as part of strategy to streamline its partnerships and that it was unrelated to the war in Gaza.
Retail
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
In Olympics Race, Adidas Pursues Edge in New Sports
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
Sports
Berluti to Design Team France Uniforms for Olympics Opening Ceremony
LVMH-owned Berluti announced it will design Team France’s uniforms for the opening ceremony of the 2024 Olympic and Paralympic Games in Paris, the brand announced Thursday.
Berluti to Design Team France Uniforms for Olympics Opening Ceremony
LVMH-owned Berluti announced it will design Team France’s uniforms for the opening ceremony of the 2024 Olympic and Paralympic Games in Paris, the brand announced Thursday.
Sports
Inside Formula 1’s $500 Million Vegas Splurge
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
Inside Formula 1’s $500 Million Vegas Splurge
Through six-figure events, influencer trips and merch releases, brands are betting big on F1′s hotly anticipated answer to the Super Bowl.
Technology
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Sports
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Case Study | Fashion’s New Rules For Sports Marketing
Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.
Retail
Nike Hires Amazon Fashion Executive as New Tech Chief
The activewear giant has recruited Muge Erdirik Dogan, most recently president of Amazon Fashion.
Nike Hires Amazon Fashion Executive as New Tech Chief
The activewear giant has recruited Muge Erdirik Dogan, most recently president of Amazon Fashion.
Retail
Adidas and Puma Eye Chances in Football’s Fashion Moment
Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base.
Adidas and Puma Eye Chances in Football’s Fashion Moment
Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base.
Marketing
Skims Named Underwear Partner of the NBA
The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.
Skims Named Underwear Partner of the NBA
The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.