Puma Results Show Progress on Turnaround
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
sport
Retail
Adidas and Puma Eye Chances in Football’s Fashion Moment
Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base.
Adidas and Puma Eye Chances in Football’s Fashion Moment
Sportswear brands like Adidas and Puma are seeking to take advantage of a flirtation with soccer by the fashion world to reach a new customer base.
Marketing
Skims Named Underwear Partner of the NBA
The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.
Skims Named Underwear Partner of the NBA
The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.
Sports
Shaquille O’Neal Named President of Basketball at Reebok
Reebok has named NBA legends Shaquille O’Neal and Allen Iverson as president of basketball and vice president of basketball, respectively, the brand said in a statement Thursday.
Shaquille O’Neal Named President of Basketball at Reebok
Reebok has named NBA legends Shaquille O’Neal and Allen Iverson as president of basketball and vice president of basketball, respectively, the brand said in a statement Thursday.
Retail
Adidas Releases $500 Running Shoe as Fall Marathon Season Starts
The Adizero Adios Pro Evo 1 is the German company’s lightest-ever racing shoe, it said. Weighing 138 grams (4.9 ounces), it’s 40 percent lighter than Adidas’s most recent talked-about marathoning shoe, the Adizero Adios Pro 3.
Adidas Releases $500 Running Shoe as Fall Marathon Season Starts
The Adizero Adios Pro Evo 1 is the German company’s lightest-ever racing shoe, it said. Weighing 138 grams (4.9 ounces), it’s 40 percent lighter than Adidas’s most recent talked-about marathoning shoe, the Adizero Adios Pro 3.
Retail
Arc’teryx- and Salomon-Owner Amer Sports Files for US IPO
Amer Sports, the maker of Wilson tennis rackets and Salomon ski boots, has filed confidentially for a US initial public offering that could value the group at as much as $10 billion, people familiar with the matter said.
Arc’teryx- and Salomon-Owner Amer Sports Files for US IPO
Amer Sports, the maker of Wilson tennis rackets and Salomon ski boots, has filed confidentially for a US initial public offering that could value the group at as much as $10 billion, people familiar with the matter said.
Luxury
Why Luxury Brands Are Betting Big on Tennis
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
Why Luxury Brands Are Betting Big on Tennis
A new generation of more diverse, social media-savvy champions has entered the sport as brands like Louis Vuitton and Gucci increase their investments in ‘cultural’ marketing strategies that tap into consumer interests beyond red carpets.
Retail
Mary Earps Goalkeeper Shirts to Go on Sale After Nike U-Turn
The England goalkeeper Mary Earps’ penalty save in the Women’s World Cup final was one of the most nail-biting moments of the tournament, and there was a public outcry from fans when Nike refused to sell replicas of her green jersey.
Mary Earps Goalkeeper Shirts to Go on Sale After Nike U-Turn
The England goalkeeper Mary Earps’ penalty save in the Women’s World Cup final was one of the most nail-biting moments of the tournament, and there was a public outcry from fans when Nike refused to sell replicas of her green jersey.
News & Analysis
Clamour Grows for Nike to Sell Replica Mary Earps Shirt After World Cup Final
Nike is facing increased demands to sell a Mary Earps shirt after the England player saved a penalty in the World Cup final and was named the tournament’s best goalkeeper.
Clamour Grows for Nike to Sell Replica Mary Earps Shirt After World Cup Final
Nike is facing increased demands to sell a Mary Earps shirt after the England player saved a penalty in the World Cup final and was named the tournament’s best goalkeeper.
Retail
As World Cup Breaks Records, Adidas, Nike Navigate Bumps in Retail Demand
Adidas and Nike and retailers like Dick’s Sporting Goods and Fanatics have made significant investments in merchandise. Total sponsorship value grew to at least $349 million, from $342 million in 2019, according to GlobalData, with many brands aligning themselves with themes of women’s empowerment.
As World Cup Breaks Records, Adidas, Nike Navigate Bumps in Retail Demand
Adidas and Nike and retailers like Dick’s Sporting Goods and Fanatics have made significant investments in merchandise. Total sponsorship value grew to at least $349 million, from $342 million in 2019, according to GlobalData, with many brands aligning themselves with themes of women’s empowerment.
Sports
Premier League Football Team Crystal Palace Hires Creative Director
English football team Crystal Palace has become the first club in the Premier League, the world’s most-watched football competition, to hire a creative lead to oversee apparel collections and fashion partnerships.
Premier League Football Team Crystal Palace Hires Creative Director
English football team Crystal Palace has become the first club in the Premier League, the world’s most-watched football competition, to hire a creative lead to oversee apparel collections and fashion partnerships.
Retail
Adidas Signs £900 Million Shirt Deal With Manchester United
The German sportswear maker signed a further 10-year contract that will keep its famous stripes and logo on the players’ shirts until 2035. The deal is worth at least £900 million ($1.2 billion).
Adidas Signs £900 Million Shirt Deal With Manchester United
The German sportswear maker signed a further 10-year contract that will keep its famous stripes and logo on the players’ shirts until 2035. The deal is worth at least £900 million ($1.2 billion).
Sports
Seizing Fashion’s World Cup Opportunity
As FIFA’s Women’s World Cup tournament continues, the chance for brands to get in front of its growing audience is exponential. That, and what else to watch for in The Week Ahead.
Seizing Fashion’s World Cup Opportunity
As FIFA’s Women’s World Cup tournament continues, the chance for brands to get in front of its growing audience is exponential. That, and what else to watch for in The Week Ahead.
The News in Brief
Dsm-Firmenich’s Fragrance-Led Core Profit Beat Sends Shares Higher
Dsm-firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.
Reformation Valued at $886 Million in NYSE Debut
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
Puig Reports First-Half Revenue Growth After Estée Lauder Talks End
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
Canada Goose Beats Revenue Estimates as Demand Holds Up
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
Steven Madden Tops Expectations and Lifts Full-Year Outlook
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
Reformation and Its Backers Raise $210.9 Million in IPO
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.
Adidas Shares Plunge After World Cup Spend Dents Profit
Shares in the company fell the most on record after its marketing outlay for the World Cup resulted in lower-than-expected quarterly profit.