Edward Buchanan Opens New Creative Hub in Milan
A new space called The Situation will host exhibitions and residencies and provide resources to Black, queer and other under-represented creatives.
social-media
Media
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
China
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
Technology
Who Will Buy TikTok?
This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.
Technology
WeChat Users Sue to Block Trump’s Ban of Messaging App
The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.
Technology
Report: TikTok to Challenge US Order Banning Transactions With Parent Company
The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.
Technology
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
China
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
Global Markets
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
Technology
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Technology
Combative TikTok Founder Races to Save App Before Trump Ban
Any deal would face enormous risks because time is running short.
China
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
Marketing
BoF LIVE: How to Get the Most Out of Your Marketing Budget
Why it's worth reconfiguring your advertising strategy right now.
The News in Brief
L’Oréal Joins Forces With Nykaa to Invest in Indian Beauty Brands
BOLD, the French conglomerate’s venture capital fund, will collaborate with retailer Nykaa to invest in the next generation of Indian beauty brands.
Private Equity Firm Inflexion Invests in Manucurist
The European investor, which previously backed Medik8, has taken a 49 percent stake in the premium French nail line.
H&M Profit Rises on Tariff Refunds as Sales Remain Sluggish
US tariff refunds drove an increase operating profit, even as the fast-fashion retailer has struggled to deliver consistent sales growth.
Arnault Clan to Change LVMH Holding Structure to Ensure Control
Under the plan, the world’s biggest luxury group will be controlled by one entity, Agache SCA, after Christian Dior SE, one of the current holding companies of LVMH, is delisted.
JD Sports Says Nike Turnaround Is Only a Matter of Time
Dominic Platt, chief financial officer of the British sportswear retailer, told Reuters, ‘Much as there's a lot of talk about Nike, it's still the most popular brand out there and it's still a very strong brand.’
Chanel Plans to Keep Investing in China Despite Demand Downturn
CEO Leena Nair pointed to the brand’s recent renovation of its Plaza 66 boutique in Shanghai, calling China ‘a market where the clients understand sophistication, refinement.’
Meta Expected to Unveil Smart Glasses Without Camera
Smart glasses have become a target of criticism in recent months amid growing concerns they can be used to record people without their consent.