On Sneaker Brand’s Shares Slump After Sales Disappoint
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
social-media
Fashion Week
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
China
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Marketing
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Fashion Week
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Who Will Win the Digital Fashion Week Battle?
Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?
Marketing
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
Marketing
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
Instagram Hustles to Become Global Hub for Digital Fashion Shows
The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?
China
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Technology
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
The New Normal: Digital Is Set For a Step Change
Lockdowns and social distancing measures have made digital an urgent priority across the entire value chain but navigating the recovery will require sustained focus on scaling up and strengthening digital competencies, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.
Marketing
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
China
'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.
'Revenge Buying' in China Won’t Save Luxury
While other countries have experienced panic buying of essentials during lockdown, China has been debating whether a decadent shopping spree known as 'revenge buying' will be unleashed after the pandemic.
Beauty
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
Influencers Have a Captive Audience During the Pandemic. But Can They Capitalise on It?
Influencers are getting more views than ever from self-isolating fans. But with Sephora stores shut down and fewer consumers in the mood to buy makeup, making money could be a struggle.
Luxury
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
What Shoppers Are Thinking Right Now
Consumers are feeling denial, anxiety, dread and hope. But even if they aren’t in the buying mood, brands can use this time to build deeper relationships.
The News in Brief
Natura Posts 92% Decline in Quarterly Profit
Brazilian cosmetic maker Natura on Monday posted a second-quarter net profit of 35 million reais ($6.85 million), a 92.1 percent decline from the same period in 2025.
Report: Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline
Citing company sources, Italian newspaper Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.
Shein to Launch IPO as Soon as August 19, Sources Say
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Shein IPO Value Could Fall Short of $30 Billion Targeted by Some Investors
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.
Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.