On Sneaker Brand’s Shares Slump After Sales Disappoint
The Swiss brand's stock tumbled after it posted disappointing second-quarter sales and issued a slightly more cautious sales forecast for the year.
social-media
Media
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
Coronavirus Is Rewiring the Symbiotic Relationship Between Brands and Media
Plunging marketing budgets are disrupting the traditional value exchange between fashion brands and the magazines that cover them — with both sides wondering if the fear of missing out on editorial coverage can still drive hefty ad investments in an increasingly digital world.
China
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
What Fashion Media Can Learn From the Chinese Model
The country’s media players share many of their Western counterparts’ struggles, but their rapid adoption of digital shifts provides valuable lessons.
Technology
Who Will Buy TikTok?
This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.
Who Will Buy TikTok?
This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.
Technology
WeChat Users Sue to Block Trump’s Ban of Messaging App
The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.
WeChat Users Sue to Block Trump’s Ban of Messaging App
The group of lawyers claim Trump’s 'vaguely worded' executive order violates WeChat users’ free speech and due process rights.
Technology
Report: TikTok to Challenge US Order Banning Transactions With Parent Company
The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.
Report: TikTok to Challenge US Order Banning Transactions With Parent Company
The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.
Technology
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
China
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
How Fashion Can Tap Into China’s Latest TV Craze
Hit programmes are a powerful way for brands to appeal to China’s 900 million internet users, but the mass marketing approach won’t pay off for everyone. Which brands are in position to benefit most?
Global Markets
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.
Technology
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Technology
Combative TikTok Founder Races to Save App Before Trump Ban
Any deal would face enormous risks because time is running short.
Combative TikTok Founder Races to Save App Before Trump Ban
Any deal would face enormous risks because time is running short.
China
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
Marketing
BoF LIVE: How to Get the Most Out of Your Marketing Budget
Why it's worth reconfiguring your advertising strategy right now.
BoF LIVE: How to Get the Most Out of Your Marketing Budget
Why it's worth reconfiguring your advertising strategy right now.
The News in Brief
Natura Posts 92% Decline in Quarterly Profit
Brazilian cosmetic maker Natura on Monday posted a second-quarter net profit of 35 million reais ($6.85 million), a 92.1 percent decline from the same period in 2025.
Report: Armani Stake Sale Could Be Delayed Beyond March 2027 Deadline
Citing company sources, Italian newspaper Corriere della Sera said market conditions for the luxury industry were still challenging and negotiating a deal could require time.
Shein to Launch IPO as Soon as August 19, Sources Say
The Hong Kong IPO could take place as soon as Wednesday of next week, two people with knowledge of the matter said on Tuesday.
John Lewis Managing Director Quits Job After Less Than Three Years
Peter Ruis' surprise departure comes as the company faces “really tough” trading conditions.
Harvey Nichols Warns It Could Collapse Without Rescue Deal
The upscale department store says it will not be able to survive another year without new investment, as bidders for the chain circle.
Shein IPO Value Could Fall Short of $30 Billion Targeted by Some Investors
Bloomberg Intelligence estimates the ultra-fast fashion retailer supports a valuation of $22 billion to $25 billion, well below the roughly $30 billion valuation some investors have pushed for.
Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.