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Retail

Retailers Pledged Action on Diversity. Delivery Is Proving More Elusive.

Public pressure, especially from the 15 Percent Pledge, pushed many US-focused businesses to disclose information and promise progress, but the industry is still largely in a planning and promises stage.

Retail

Retailers Pledged Action on Diversity. Delivery Is Proving More Elusive.

Public pressure, especially from the 15 Percent Pledge, pushed many US-focused businesses to disclose information and promise progress, but the industry is still largely in a planning and promises stage.


Retail

Facebook and Instagram Launch #BuyBlack Initiative

In honour of Black History Month, Facebook, Inc., is spotlighting Black-owned brands on its platforms, a follow-up to its #BuyBlack Friday live show last year, which drew more than 15 million viewers on Facebook.com.

Retail

Facebook and Instagram Launch #BuyBlack Initiative

In honour of Black History Month, Facebook, Inc., is spotlighting Black-owned brands on its platforms, a follow-up to its #BuyBlack Friday live show last year, which drew more than 15 million viewers on Facebook.com.


Retail

Activists Pushed Retailers to Back Black-Owned Brands. Here’s How Nordstrom Responded.

The American department store aims to sell $500 million worth of products from Black and Latino brands and diversify its management. Executives tell BoF how they plan to stay on track.

Retail

Activists Pushed Retailers to Back Black-Owned Brands. Here’s How Nordstrom Responded.

The American department store aims to sell $500 million worth of products from Black and Latino brands and diversify its management. Executives tell BoF how they plan to stay on track.


Technology

TikTok Owner Sees Revenues Double in 2020

ByteDance, the parent company of TikTok and its Chinese version Douyin, saw revenues last year more than double to at least $35 billion, according to figures quoted by Bloomberg and as much as $37 billion, according to media outlet The Information, which first reported on the financials of ByteDance, a privately-held company. Both outlets cited unnamed sources familiar with the matter.

Technology

TikTok Owner Sees Revenues Double in 2020

ByteDance, the parent company of TikTok and its Chinese version Douyin, saw revenues last year more than double to at least $35 billion, according to figures quoted by Bloomberg and as much as $37 billion, according to media outlet The Information, which first reported on the financials of ByteDance, a privately-held company. Both outlets cited unnamed sources familiar with the matter.


Marketing

Bottega Veneta Goes Dark on Social Media

The Italian luxury brand, whose square-toe heels and padded leather clutches were among fashion’s It-products in 2020, deleted its accounts on Facebook, Instagram and Twitter on Tuesday.

Marketing

Bottega Veneta Goes Dark on Social Media

The Italian luxury brand, whose square-toe heels and padded leather clutches were among fashion’s It-products in 2020, deleted its accounts on Facebook, Instagram and Twitter on Tuesday.


Media

Post Corona: From the Brand Age to the Product Age

The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’

Media

Post Corona: From the Brand Age to the Product Age

The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’


Technology

Instagram Launches Shopping in Reels

The Facebook-owned entity announced Thursday that it officially launched social commerce on the platform’s short-form video feature, deepening Instagram’s investment into mobile-first shopping.

Technology

Instagram Launches Shopping in Reels

The Facebook-owned entity announced Thursday that it officially launched social commerce on the platform’s short-form video feature, deepening Instagram’s investment into mobile-first shopping.


Technology

VOICES 2020: How Technology Is Shaping Culture and Consumption

Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.

Technology

VOICES 2020: How Technology Is Shaping Culture and Consumption

Session 3 of VOICES 2020 addressed how the pandemic spiked e-commerce activity and time spent online by consumers, escalating the importance of authentic, engaging online platforms and raising more questions about the value of physical products and spaces.


Marketing

Snapchat Launches TikTok, Instagram Reels Competitor

The new Snapchat feature, called Spotlight, allows users to create short-form video content similar to the format that TikTok popularised over the last year.

Marketing

Snapchat Launches TikTok, Instagram Reels Competitor

The new Snapchat feature, called Spotlight, allows users to create short-form video content similar to the format that TikTok popularised over the last year.


News & Analysis

Will Success Spoil Diet Prada?

The digital watchdog has helped to hold the fashion industry accountable on copying and cultural insensitivity, but its increasingly cosy relationships with major brands could undermine its credibility.

News & Analysis

Will Success Spoil Diet Prada?

The digital watchdog has helped to hold the fashion industry accountable on copying and cultural insensitivity, but its increasingly cosy relationships with major brands could undermine its credibility.


Marketing

Why Social Media Advertising Is Still Necessary

Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.

Marketing

Why Social Media Advertising Is Still Necessary

Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.


News & Analysis

Op-Ed | The Business of Blackfishing

For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?

News & Analysis

Op-Ed | The Business of Blackfishing

For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?