Thom Bettridge to Step Down as I-D Editor in Chief
Global editorial director Steff Yotka will succeed Bettridge, who is leaving to focus on his creative studio Content World.
social-media
Marketing
Nostalgia, Movie Stars and Drag Queens: Inside the Coach Brand Turnaround
The 80-year-old heritage leather goods maker has spent much of the last year leaning into a marketing strategy that emphasised fun. Its efforts are paying off.
Nostalgia, Movie Stars and Drag Queens: Inside the Coach Brand Turnaround
The 80-year-old heritage leather goods maker has spent much of the last year leaning into a marketing strategy that emphasised fun. Its efforts are paying off.
Marketing
Why Valentino’s New Brand Partner Is a Gen Z Kenyan Comedian
19-year-old internet star Elsa Majimbo signals the brand’s commitment to finding new faces to help tell its story.
Why Valentino’s New Brand Partner Is a Gen Z Kenyan Comedian
19-year-old internet star Elsa Majimbo signals the brand’s commitment to finding new faces to help tell its story.
China
Are Rivals Alibaba and Tencent Joining Forces to Combat Slowing Growth?
Alibaba’s Taobao Deals app, which it launched in March last year in order to compete with low-cost group-buying rival Pinduoduo, will open a mini-programme within the WeChat eco-system, according to multiple Chinese media reports.
Are Rivals Alibaba and Tencent Joining Forces to Combat Slowing Growth?
Alibaba’s Taobao Deals app, which it launched in March last year in order to compete with low-cost group-buying rival Pinduoduo, will open a mini-programme within the WeChat eco-system, according to multiple Chinese media reports.
Media
Why Alexi McCammond Is Out at Teen Vogue
The backlash to McCammond’s racist tweets, which surfaced amid a wave of anti-Asian violence, has only worsened in the two weeks since Condé Nast hired the Axios reporter to head its youth publication.
Why Alexi McCammond Is Out at Teen Vogue
The backlash to McCammond’s racist tweets, which surfaced amid a wave of anti-Asian violence, has only worsened in the two weeks since Condé Nast hired the Axios reporter to head its youth publication.
Marketing
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Marketing
Alexander Wang Responds to Sexual Misconduct Accusations: ‘I Will Do Better’
The designer previously called the growing number of allegations ‘false, fabricated and mostly anonymous.’ Lisa Bloom, who represents 10 accusers, said her clients “are moving forward.”
Alexander Wang Responds to Sexual Misconduct Accusations: ‘I Will Do Better’
The designer previously called the growing number of allegations ‘false, fabricated and mostly anonymous.’ Lisa Bloom, who represents 10 accusers, said her clients “are moving forward.”
China
Five Ways China’s E-Commerce Landscape Is Changing
From rethinking livestreams to doubling down on data in their supply chains, global brands need to keep up with local players to compete for a slice of China’s multi-trillion-dollar e-commerce market.
Five Ways China’s E-Commerce Landscape Is Changing
From rethinking livestreams to doubling down on data in their supply chains, global brands need to keep up with local players to compete for a slice of China’s multi-trillion-dollar e-commerce market.
Media
The Face Debuts TikTok Talent Agency
The agency, named Accelerator, aims to develop the profiles of TikTok influencers both on and offline as well as identify suitable brand collaborators.
The Face Debuts TikTok Talent Agency
The agency, named Accelerator, aims to develop the profiles of TikTok influencers both on and offline as well as identify suitable brand collaborators.
Retail
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
News & Analysis
Instagram Debuts New ‘Live Rooms’ Feature
The tool allows users to broadcast live with up to three other people, more than the previous two-person Instagram Live limit.
Instagram Debuts New ‘Live Rooms’ Feature
The tool allows users to broadcast live with up to three other people, more than the previous two-person Instagram Live limit.
China
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Technology
Biden Asks Judge to Put TikTok Case on Hold
The Biden administration asked a federal judge in Washington to put on hold the litigation over a ban on the Chinese-owned video-sharing app TikTok that was pursued by former president Donald Trump.
Biden Asks Judge to Put TikTok Case on Hold
The Biden administration asked a federal judge in Washington to put on hold the litigation over a ban on the Chinese-owned video-sharing app TikTok that was pursued by former president Donald Trump.
The News in Brief
Under Armour Forecasts Steeper Annual Sales Decline
The athletic apparel maker is struggling with weak consumer demand amid macroeconomic uncertainty in its key North American market.
Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
Vogue World 2027 Will Be Held in San Francisco
The sixth edition of the annual runway spectacle will return to the US after this year's outing in Milan.
Capri Cuts Revenue Outlook as Iran War Hits Michael Kors Sales
Congestion at ports in Asia combined with weaker demand across Europe and emerging markets from the war hurt sales, the company said.
Sydney Towle, Influencer and Health Activist, Has Died
Towle, known for sharing her life as a young woman living with cancer, passed away aged 26 on Wednesday.
Ralph Lauren Beats Estimates on Demand From Affluent Shoppers
Strong sales among young and affluent shoppers helped drive quarterly revenue above analysts' expectations.
Kenvue Misses Estimates as Inflation, Tariffs Squeeze Margins
The US consumer health company and parent of Neutrogena narrowly missed Wall Street estimates for second-quarter results as tariffs and currency-related costs offset sales gains.