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The Business of Fashion

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Luxury

New York Fashion Week Will Be A Packed Return to Live Shows

The schedule, which CFDA released in an official capacity with IMG for the first time, includes a lineup of stalwarts as well as young designers.

China

A Guide to Bilibili, China’s Gen-Z Hangout

The video streaming platform has attracted Louis Vuitton, Nike and others looking to recruit the next generation of Chinese consumers. But brands need to understand its unique community to avoid making mistakes.

Technology

Snapchat Partners with Verishop on In-App Shopping

“Verishop Mini” will offer products from a variety of brands, including Ganni, Labucq, Kosas and more, in what the messaging app is calling a “socially-driven e-commerce experience.”

Marketing

Kate Moss Is the New Face of Kim Kardashian West’s Skims

The direct-to-consumer underwear brand’s latest campaign — shot by photographer Donna Trope — includes short videos starring the legendary supermodel in pieces from the Skims Fits Everybody and Skims Cotton collections.

Marketing

The Art of Going Dark on Social Media

Kylie Cosmetics and Balenciaga are the latest brands to wipe their social media accounts ahead of a major launch. Here’s the logic behind the strategy and how to execute well.

Marketing

What Kim Kardashian’s Olympics Coup Says About American Fashion

The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.

Workplace & Talent

Why Fashion Needs Chief Brand Officers

More than just an updated title for marketing executives, chief brand officers are tasked with navigating a climate where everything from advertising campaigns to holiday policies and suppliers can shape a company’s image.

Luxury

Ludovic de Saint Sernin: ‘My Queer Community Saved My Business’

How the small but growing fashion label Ludovic de Saint Sernin, powered by its designer’s own sexual awakening and once-taboo gay imagery, survived the pandemic with a little help from its Instagram community.

Luxury

Dior Teams Up With Travis Scott For Product Collaboration

The collection, to be revealed on June 25 during men’s fashion week in Paris, is not the first collaboration for either the brand or the artist.

China

TikTok Owner ByteDance 2020 Revenues Double to $34.3 Billion

ByteDance told staff at a meeting that its revenue in 2020 doubled to $34.3 billion and its operating loss was $2 billion, according to a memo seen by Reuters.

Luxury

Rimowa Launches First Experiential Store in Soho Flagship

The LVMH-owned travel brand is opening a passport studio in its Soho storefront, part of a new strategy developed in partnership with architecture firms MA-MA and Mass Studio to further engage store visitors. Rimowa’s goal with the space is simple: make passport photos luxurious.

Marketing

Why Orenda Tribe Changed Its Name at the Peak of Its Success

The Diné designer Amy Denet Deal has both levied and been on the receiving end of charges of cultural appropriation in the last year, even as her business soared to new heights. The controversy highlights the challenge of bringing personal identity into a brand’s narrative.

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