Record Global Fibre Production Pushes Fashion’s Environmental Footprint Higher
Planet-warming emissions associated with the raw materials used to make fashion, footwear and home textiles have risen 30 percent since 2019, according to a new report.
social-media
Marketing
Why Telfar Is Launching a Television Channel
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
Fashion Week
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Technology
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Beauty
TikTok and Instagram Are Turning Gen-Z on to Botox
Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
Retail
TikTok Partners With Shopify to Launch In-App Shopping
The partnership will begin by testing TikTok Shopping with a group of Shopify merchants in the US, UK and Canada in the coming weeks.
Technology
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
Marketing
Beyoncé and Jay-Z Named Tiffany’s Newest Ambassadors
The tie-up between the American jeweller in the midst of a brand refresh and the two musicians was announced in the September issue of Harper’s Bazaar, which featured Beyoncé on the cover.
Marketing
Instagram Begins Testing Ads in Shop Function
The new feature is the latest sign that the social media app is inching closer to becoming a commerce platform. Instagram announced the feature would
Global Markets
Australia’s First Nations Fashion Designers Make a Mark
After years of marginalisation and underrepresentation, Indigenous designers are carving out new business opportunities in the Australian fashion sector. Is the industry doing enough to support them?
Marketing
Unpacking Tiffany’s Contentious New Ad Campaign
The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.
Retail
Gap’s Yeezy Partnership Grabs Media Attention
The multi-year team-up with Kanye West’s Yeezy brand saw Gap garner $34.9 million in media impact value since its announcement in June of 2020, according to marketing software firm LaunchMetrics.
Luxury
New York Fashion Week Will Be A Packed Return to Live Shows
The schedule, which CFDA released in an official capacity with IMG for the first time, includes a lineup of stalwarts as well as young designers.
The News in Brief
Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Reference Festival to Host ‘Freie Kunst’ Event at Art Basel Paris
The event runs from Oct. 22 to 25 and will mix participants from art, fashion, music and technology as part of the festival’s tradition of a ‘radical and unhinged exchange of ideas,’ said Mumi Haiati, founder of the event’s organiser Reference Studios.
Amazon Blocks Meta’s Muse AI Agent From Its Retail Site
The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.
Dior to Host Cruise Show in Shanghai
The LVMH-owned megabrand will show its Cruise 2028 line in the Chinese fashion capital on May 14, 2027.
Oura Seeks $2.2 Billion in US IPO
The smart ring maker plans to market 50 million shares for $40 to $44 each, according to filings, which could value the company as high as $14.1 billion.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.