Amazon Blocks Meta’s Muse AI Agent From Its Retail Site
The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.
social-media
Technology
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
Luxury
What Will ‘House of Gucci’ Mean for Gucci, the Brand?
The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
What Will ‘House of Gucci’ Mean for Gucci, the Brand?
The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
Marketing
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
China
Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree
Chinese fans have taken to social media platforms over the weekend to post images of Gucci products and receipts for goods they say have been purchased due to the brand’s announcement of actor Xiao Zhan as its new brand ambassador.
Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree
Chinese fans have taken to social media platforms over the weekend to post images of Gucci products and receipts for goods they say have been purchased due to the brand’s announcement of actor Xiao Zhan as its new brand ambassador.
Marketing
Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Marketing
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Marketing
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Marketing
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
Luxury
The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
China
ByteDance Reportedly to Launch Cross-Border E-Commerce Platform
Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for
ByteDance Reportedly to Launch Cross-Border E-Commerce Platform
Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for
Luxury
Versace Said to Drop Fendi Collaboration at Secret Second Show
Donnatella Versace teamed up with Silvia Venturini Fendi and Kim Jones on a co-branded line set to be revealed Sunday, sources told BoF.
Versace Said to Drop Fendi Collaboration at Secret Second Show
Donnatella Versace teamed up with Silvia Venturini Fendi and Kim Jones on a co-branded line set to be revealed Sunday, sources told BoF.
Beauty
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
The News in Brief
Dior to Host Cruise Show in Shanghai
The LVMH-owned megabrand will show its Cruise 2028 line in the Chinese fashion capital on May 14, 2027.
Oura Seeks $2.2 Billion in US IPO
The smart ring maker plans to market 50 million shares for $40 to $44 each, according to filings, which could value the company as high as $14.1 billion.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
The Commercial Case for Cooling Bangladesh’s Garment Factories
Investments to reduce heat stress for garment factory workers can pay for themselves within four years, a new report from Cornell University's Global Labor Institute finds.
Botswana Seeks Bigger De Beers Stake
Diamonds have underpinned the African country's economy since their discovery there in 1967.
Converse CEO Pledges Review Over Ad Critics Say Evoked KKK
The head of Converse promised to review internal processes and told employees he will make any necessary changes in an internal memo seen by Bloomberg.
Model Presley Gerber, Cindy Crawford’s Son, Dies Aged 27
The model had spoken publicly about a years-long struggle with depression and addiction.