Skims to Enter India Through Partnership With Reliance Brands
The luxury arm of Reliance Retail will operate the Skims brand across physical and digital channels, beginning with Delhi and Mumbai.
social-media
Luxury
Versace Said to Drop Fendi Collaboration at Secret Second Show
Donnatella Versace teamed up with Silvia Venturini Fendi and Kim Jones on a co-branded line set to be revealed Sunday, sources told BoF.
Versace Said to Drop Fendi Collaboration at Secret Second Show
Donnatella Versace teamed up with Silvia Venturini Fendi and Kim Jones on a co-branded line set to be revealed Sunday, sources told BoF.
Beauty
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Marketing
Why Telfar Is Launching a Television Channel
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
Why Telfar Is Launching a Television Channel
The designer will release new products via a 24-hour television channel in a bid to beat the bots and build on an already flourishing fan community.
Fashion Week
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Meet the Next Generation of Fashion Week Influencers
TikTok’s explosion over the pandemic has shifted how brands and platforms approach fashion week influencer partnerships, encouraging team-ups with creators who break the fashion influencer mould.
Technology
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Beauty
TikTok and Instagram Are Turning Gen-Z on to Botox
Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
TikTok and Instagram Are Turning Gen-Z on to Botox
Providers are changing their business models to cater to the younger generation’s focus on prevention and Instagrammable fixes, as interest in cosmetic procedures rises.
Retail
TikTok Partners With Shopify to Launch In-App Shopping
The partnership will begin by testing TikTok Shopping with a group of Shopify merchants in the US, UK and Canada in the coming weeks.
TikTok Partners With Shopify to Launch In-App Shopping
The partnership will begin by testing TikTok Shopping with a group of Shopify merchants in the US, UK and Canada in the coming weeks.
Technology
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
Marketing
Beyoncé and Jay-Z Named Tiffany’s Newest Ambassadors
The tie-up between the American jeweller in the midst of a brand refresh and the two musicians was announced in the September issue of Harper’s Bazaar, which featured Beyoncé on the cover.
Beyoncé and Jay-Z Named Tiffany’s Newest Ambassadors
The tie-up between the American jeweller in the midst of a brand refresh and the two musicians was announced in the September issue of Harper’s Bazaar, which featured Beyoncé on the cover.
Marketing
Instagram Begins Testing Ads in Shop Function
The new feature is the latest sign that the social media app is inching closer to becoming a commerce platform. Instagram announced the feature would
Instagram Begins Testing Ads in Shop Function
The new feature is the latest sign that the social media app is inching closer to becoming a commerce platform. Instagram announced the feature would
Global Markets
Australia’s First Nations Fashion Designers Make a Mark
After years of marginalisation and underrepresentation, Indigenous designers are carving out new business opportunities in the Australian fashion sector. Is the industry doing enough to support them?
Australia’s First Nations Fashion Designers Make a Mark
After years of marginalisation and underrepresentation, Indigenous designers are carving out new business opportunities in the Australian fashion sector. Is the industry doing enough to support them?
Marketing
Unpacking Tiffany’s Contentious New Ad Campaign
The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.
Unpacking Tiffany’s Contentious New Ad Campaign
The 184-year-old American jeweller is claiming it is “Not your mother’s Tiffany,” angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.
The News in Brief
Vogue World 2027 Will Be Held in San Francisco
The sixth edition of the annual runway spectacle will return to the US after this year's outing in Milan.
Capri Cuts Revenue Outlook as Iran War Hits Michael Kors Sales
Congestion at ports in Asia combined with weaker demand across Europe and emerging markets from the war hurt sales, the company said.
Sydney Towle, Influencer and Health Activist, Has Died
Towle, known for sharing her life as a young woman living with cancer, passed away aged 26 on Wednesday.
Ralph Lauren Beats Estimates on Demand From Affluent Shoppers
Strong sales among young and affluent shoppers helped drive quarterly revenue above analysts' expectations.
Kenvue Misses Estimates as Inflation, Tariffs Squeeze Margins
The US consumer health company and parent of Neutrogena narrowly missed Wall Street estimates for second-quarter results as tariffs and currency-related costs offset sales gains.
Henkel Raises Sales Guidance for 2026
The German conglomerate and Schwarzkopf parent lifted its annual sales forecast, though growth for its adhesives unit outpaced its consumer brands.
EBay Gives Solid Outlook, Says It Paid More to Acquire Depop
The resale marketplace beat sales and profit expectations but said its purchase price for Depop was $200 million more than initially announced.