Sydney Towle, Influencer and Health Activist, Has Died
Towle, known for sharing her life as a young woman living with cancer, passed away aged 26 on Wednesday.
social-media
Technology
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Topics
Calvin Klein Taps Pete Davidson For Latest Marketing Experiment
The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.
Calvin Klein Taps Pete Davidson For Latest Marketing Experiment
The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.
Technology
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
Luxury
What Will ‘House of Gucci’ Mean for Gucci, the Brand?
The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
What Will ‘House of Gucci’ Mean for Gucci, the Brand?
The Lady Gaga star-vehicle is lending welcome buzz to the Gucci name. But the brand has its reasons for keeping the project at arm’s length.
Marketing
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
China
Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree
Chinese fans have taken to social media platforms over the weekend to post images of Gucci products and receipts for goods they say have been purchased due to the brand’s announcement of actor Xiao Zhan as its new brand ambassador.
Announcement of Gucci Ambassador Xiao Zhan Triggers Shopping Spree
Chinese fans have taken to social media platforms over the weekend to post images of Gucci products and receipts for goods they say have been purchased due to the brand’s announcement of actor Xiao Zhan as its new brand ambassador.
Marketing
Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Why Are There So Many Basquiat Fashion Collaborations?
The late painter, whose work appeared in Tiffany’s latest advertising campaign, is a fashion favourite. It’s no accident: firms like Artestar broker deals between fashion brands and artists or their estates. But keeping them fresh is a challenge.
Marketing
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Can Brands Make Billboards Go Viral?
Out-of-home advertising is the hottest channel in marketing today. But strategies to create an impactful physical campaign still need to make their digital mark.
Marketing
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Marketing
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
Luxury
The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
The Business Vision Behind Balenciaga’s ‘New Era’
From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.
China
ByteDance Reportedly to Launch Cross-Border E-Commerce Platform
Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for
ByteDance Reportedly to Launch Cross-Border E-Commerce Platform
Chinese media outlet The Passage reported that the firm, which owns Tiktok and Douyin among other apps, plans to unveil an e-commerce app for
The News in Brief
Ralph Lauren Beats Estimates on Demand From Affluent Shoppers
Strong sales among young and affluent shoppers helped drive quarterly revenue above analysts' expectations.
Kenvue Misses Estimates as Inflation, Tariffs Squeeze Margins
The US consumer health company and parent of Neutrogena narrowly missed Wall Street estimates for second-quarter results as tariffs and currency-related costs offset sales gains.
Henkel Raises Sales Guidance for 2026
The German conglomerate and Schwarzkopf parent lifted its annual sales forecast, though growth for its adhesives unit outpaced its consumer brands.
EBay Gives Solid Outlook, Says It Paid More to Acquire Depop
The resale marketplace beat sales and profit expectations but said its purchase price for Depop was $200 million more than initially announced.
Shopify Shares Soar as Revenue Outlook Beats Estimates
Shares surged after the company's third-quarter revenue outlook beat expectations, strengthening the view that it faces limited disruption from AI.
Next Upgrades Profit Outlook Again on Strong Summer Spending
The UK retailer said it benefited from sunny weather and the release of some “pent-up demand” in the Middle East and northern Europe.
Shiseido’s Profits Recover in First Half Amid Turnaround
Growth turned positive in the second quarter, driven by key regions like the Americas, as the Japanese giant executes its yearlong restructuring plan.