Record Global Fibre Production Pushes Fashion’s Environmental Footprint Higher
Planet-warming emissions associated with the raw materials used to make fashion, footwear and home textiles have risen 30 percent since 2019, according to a new report.
social-media
Luxury
Facebook, Instagram Are Hot Spots for Fake Louis Vuitton, Gucci and Chanel
The Meta-owned social media sites have become key marketplaces for counterfeit luxury goods.
Marketing
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
Global Markets
What’s Next for Japan’s Fashion Bibles?
Insiders say change is long overdue in Japan’s vibrant but rigid magazine industry where several iconic titles have folded despite print media being more insulated here than elsewhere.
Technology
Report: TikTok Owner ByteDance’s Revenue Growth Slowed to 70% In 2021
TikTok owner ByteDance saw its total revenue grow by 70 percent year-on-year to around $58 billion in 2021, according to two people familiar with the matter, slower growth than a year earlier as China tightens its regulation of big tech companies.
Marketing
Op-Ed | Sex Doesn’t Sell. Voyeurism Does.
‘Look, don’t touch’ is the ethos that pervades fashion’s exhibitionist post-pandemic look, argues Eugene Rabkin.
Entrepreneurship
In New York, a New Model for Young Labels
Fledgling labels Susan Alexandra and Mirror Palais found traction with a model that melds Insta-friendly designs and direct-to-consumer sales with made-to-order local manufacturing.
China
Xiaohongshu Bans 29 Brands Over ‘False Marketing’ Accusations
International beauty and skincare players, including Neutrogena, Nivea and Dove are said to be among those caught up in the crackdown.
Luxury
Chanel’s TikTok Challenge
This week, Chanel’s advent calendar controversy was a wake-up call for luxury brands without a compelling TikTok strategy: engage or cede the power to positively shape the digital conversation about your brand.
Luxury
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
China
China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year
As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.
Technology
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Topics
Calvin Klein Taps Pete Davidson For Latest Marketing Experiment
The American sportswear brand best known for its logo-stamped underwear allowed the comedian apparent access to its Instagram account.
The News in Brief
Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Reference Festival to Host ‘Freie Kunst’ Event at Art Basel Paris
The event runs from Oct. 22 to 25 and will mix participants from art, fashion, music and technology as part of the festival’s tradition of a ‘radical and unhinged exchange of ideas,’ said Mumi Haiati, founder of the event’s organiser Reference Studios.
Amazon Blocks Meta’s Muse AI Agent From Its Retail Site
The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.
Dior to Host Cruise Show in Shanghai
The LVMH-owned megabrand will show its Cruise 2028 line in the Chinese fashion capital on May 14, 2027.
Oura Seeks $2.2 Billion in US IPO
The smart ring maker plans to market 50 million shares for $40 to $44 each, according to filings, which could value the company as high as $14.1 billion.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.