Nivea Maker Beiersdorf Cuts Guidance for 2026, Citing Market Conditions
Beiersdorf trimmed its full-year guidance on Monday on slower-than-expected recovery at its core brand Nivea and other economic headwinds.
social-media
Workplace & Talent
Ralph Lauren, Race and How Fashion Can Embrace Discomfort
The brand’s collaboration with historically-black Morehouse and Spelman colleges was both celebrated and pilloried online. The fate of an ambitious attempt by a mainstream brand to tackle the issues raised in summer 2020 could influence future Black-focused campaigns for years to come.
Ralph Lauren, Race and How Fashion Can Embrace Discomfort
The brand’s collaboration with historically-black Morehouse and Spelman colleges was both celebrated and pilloried online. The fate of an ambitious attempt by a mainstream brand to tackle the issues raised in summer 2020 could influence future Black-focused campaigns for years to come.
Retail
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.
China
C-Beauty Brands Set Their Sights on Global Success
It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.
C-Beauty Brands Set Their Sights on Global Success
It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.
Media
The TikTok Critics Building Gen-Z’s Fashion Lexicon
The video app has become grounds for a new kind of fashion discourse based in 60-second show reviews, styling and trend forecasting — bringing high fashion discussions to younger, broader audiences.
The TikTok Critics Building Gen-Z’s Fashion Lexicon
The video app has become grounds for a new kind of fashion discourse based in 60-second show reviews, styling and trend forecasting — bringing high fashion discussions to younger, broader audiences.
Marketing
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
BoF LIVE: The Complete Guide to Influencer Marketing
A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”
Beauty
BoF LIVE: What’s Next for Glossier?
BoF’s Lauren Sherman and Cheryl Wischhover break down how the direct-to-consumer pioneer lost its footing in a quickly-evolving beauty industry as well as what the future holds for the brand.
BoF LIVE: What’s Next for Glossier?
BoF’s Lauren Sherman and Cheryl Wischhover break down how the direct-to-consumer pioneer lost its footing in a quickly-evolving beauty industry as well as what the future holds for the brand.
Workplace & Talent
Can Store Associates Work Remotely?
Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.
Can Store Associates Work Remotely?
Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.
Beauty
Aussie Beauty Influencers Face Paid Testimonials Ban on Some Products
Skin and healthcare products are the subject of a new law that will see influencers punished for receiving cash or samples in exchange for reviews or testimonials from Jul. 1.
Aussie Beauty Influencers Face Paid Testimonials Ban on Some Products
Skin and healthcare products are the subject of a new law that will see influencers punished for receiving cash or samples in exchange for reviews or testimonials from Jul. 1.
Global Markets
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Inside Brazil’s Radical Retail Giant
With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer the fashion category.
Marketing
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Case Study | The Complete Guide to Influencer Marketing
As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.
Retail
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
The TikTok Thrifters Opening Physical Stores
Sellers are capitalising on the boom of ‘90s and early ‘00s vintage.
China
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
How to Make China’s ‘Friendliest’ Social Media Platform Pay Off
Fashion brands want to replicate the success of beauty players on Xiaohongshu but many use the wrong tone and content for the down-to-earth platform.
The News in Brief
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Shein Said to Weigh Cost Reset for Late Backers Before IPO
The retailer is considering lowering the investment cost for late backers who came in at a valuation of up to $64 billion as it prepares to list at a much lower value, people familiar with the matter said.
GLP-1 and Cosmeceutical Skincare Usage Spike Bathroom Mini Fridge Demand
As shoppers incorporate weight-loss drugs and more sophisticated skincare into their daily routines, a cottage industry is growing.
The Met’s Next Fashion Blockbuster Will Spotlight Galliano
The fashion icon, as famous for his singular talent as a scandal that cost him one of the industry’s top jobs, will become one of only three living designers to get a major solo exhibition at the museum.
Abbvie Earnings Beat Estimates as Botox Shows Signs of Revival
Abbvie reported second quarter profit and sales that topped expectations, driven by strong demand across its immunology and neuroscience franchises and further signs of a recovery in Botox.
Puma Results Show Progress on Turnaround
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
DSM-Firmenich’s Fragrance-Led Core Profit Beat Sends Shares Higher
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.