Eli Lilly to Offer Early Access to Next-Gen Obesity Drug to Some Patients
Eli Lilly said on Monday it would allow a limited number of patients to have early access to its experimental obesity drug, retatrutide, before its US FDA approval.
social-media
Workplace & Talent
What Will It Take to Make Gen-Z Happy at Work?
A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
What Will It Take to Make Gen-Z Happy at Work?
A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
Direct-to-Consumer
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Retail
Is This the Beginning of the End for Free Returns?
For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?
Is This the Beginning of the End for Free Returns?
For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?
Luxury
The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.
The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt
Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.
Technology
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
Luxury’s Customer Experience Is Getting a Tech Upgrade
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.
China
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Luxury’s New WeChat Playbook
WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Technology
Why Snapchat Might Be Close to Cracking Virtual Shopping
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Why Snapchat Might Be Close to Cracking Virtual Shopping
The camera company-cum-social media platform launched a slew of new tools to help brands create augmented reality products in one click. Millions of users are already buying in.
Technology
What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
What Elon Musk’s Twitter Bid Signals for Fashion’s Future on Social Media
The decline of Twitter is a symptom of what’s broken with social media — and why fashion may need to consider its future beyond such platforms.
Technology
Elon Musk Lands Deal to Take Twitter Private for $44 Billion
The billionaire entrepreneur used one of the biggest leveraged buyout deals in history to take private the 16-year-old social networking platform that has become a hub of public discourse and a flashpoint in the debate over online free speech.
Elon Musk Lands Deal to Take Twitter Private for $44 Billion
The billionaire entrepreneur used one of the biggest leveraged buyout deals in history to take private the 16-year-old social networking platform that has become a hub of public discourse and a flashpoint in the debate over online free speech.
Retail
Meta to Open Retail Store to Showcase Virtual Reality Hardware
The Meta Store will open May 9 in Burlingame, California, and visitors are encouraged to “interact with everything” including the Portal video calling hub, Quest 2 virtual reality goggles and Ray-Ban Stories smart glasses.
Meta to Open Retail Store to Showcase Virtual Reality Hardware
The Meta Store will open May 9 in Burlingame, California, and visitors are encouraged to “interact with everything” including the Portal video calling hub, Quest 2 virtual reality goggles and Ray-Ban Stories smart glasses.
Partner Content
The New Rules of Influencer Marketing
CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda
The New Rules of Influencer Marketing
CreatorIQ’s Conor Begley shares insight on navigating the evolving social media influencer landscape and the key factors driving success toda
Global Markets
Russian Celebrities and Influencers Destroy Chanel Bags in Protest of ‘Russophobia’
Following reports that the brand is refusing to sell products to Russians abroad unless they agree not to wear or use them in their home country, some have taken to social media, cutting up Chanel handbags in protest.
Russian Celebrities and Influencers Destroy Chanel Bags in Protest of ‘Russophobia’
Following reports that the brand is refusing to sell products to Russians abroad unless they agree not to wear or use them in their home country, some have taken to social media, cutting up Chanel handbags in protest.
The News in Brief
India’s Nykaa Posts Higher Quarterly Profit on Strong Beauty Demand, Fashion Growth
India’s FSN E-Commerce Ventures, which operates beauty and fashion retailer Nykaa, reported a more than three-fold rise in quarterly profit on Tuesday, boosted by strong growth in its beauty business and a sharp acceleration in fashion sales.
Ferragamo Returns to Profit as Relaunch Strategy Advances
The Italian luxury brand swung to a net profit for the first half after growing sales in the second quarter, with turnaround efforts particularly evident in its directly owned shops.
Shein Seeks $30 Billion to $40 Billion Valuation for August IPO, Sources Say
The valuation target marks a dramatic reset for Shein, which plans to launch its IPO as early as mid-August, three people familiar with the matter said.
Zalando Narrows Profit Outlook, Sees Growth at Lower End of Range
The online fashion retailer said 2026 revenue and growth will land in the lower half of its previously guided range and narrowed its adjusted operating profit outlook.
Nivea Maker Beiersdorf Cuts Guidance for 2026, Citing Market Conditions
Beiersdorf trimmed its full-year guidance on Monday on slower-than-expected recovery at its core brand Nivea and other economic headwinds.
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Shein Said to Weigh Cost Reset for Late Backers Before IPO
The retailer is considering lowering the investment cost for late backers who came in at a valuation of up to $64 billion as it prepares to list at a much lower value, people familiar with the matter said.