Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
social-media
Technology
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
Global Markets
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Technology
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Marketing
Kylie Jenner Reposts Critique of Instagram: ‘Stop Trying to Be TikTok’
Instagram owner Meta Platforms Inc. has changed the app and Facebook to be more like Bytedance Ltd.’s TikTok, prioritising short-form videos and an algorithm that suggests content to users that they aren’t already following.
Kylie Jenner Reposts Critique of Instagram: ‘Stop Trying to Be TikTok’
Instagram owner Meta Platforms Inc. has changed the app and Facebook to be more like Bytedance Ltd.’s TikTok, prioritising short-form videos and an algorithm that suggests content to users that they aren’t already following.
Technology
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Technology
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Marketing
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
Technology
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
Technology
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
Retail
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Workplace & Talent
What Will It Take to Make Gen-Z Happy at Work?
A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
What Will It Take to Make Gen-Z Happy at Work?
A shift in workplace power dynamics has companies struggling to balance their youngest employees’ expectations against the needs of their businesses.
Direct-to-Consumer
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
The News in Brief
On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Reference Festival to Host ‘Freie Kunst’ Event at Art Basel Paris
The event runs from Oct. 22 to 25 and will mix participants from art, fashion, music and technology as part of the festival’s tradition of a ‘radical and unhinged exchange of ideas,’ said Mumi Haiati, founder of the event’s organiser Reference Studios.
Amazon Blocks Meta’s Muse AI Agent From Its Retail Site
The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.
Dior to Host Cruise Show in Shanghai
The LVMH-owned megabrand will show its Cruise 2028 line in the Chinese fashion capital on May 14, 2027.
Oura Seeks $2.2 Billion in US IPO
The smart ring maker plans to market 50 million shares for $40 to $44 each, according to filings, which could value the company as high as $14.1 billion.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
The Commercial Case for Cooling Bangladesh’s Garment Factories
Investments to reduce heat stress for garment factory workers can pay for themselves within four years, a new report from Cornell University's Global Labor Institute finds.