Nivea Maker Beiersdorf Cuts Guidance for 2026, Citing Market Conditions
Beiersdorf trimmed its full-year guidance on Monday on slower-than-expected recovery at its core brand Nivea and other economic headwinds.
social-media
Beauty
TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands
Investors including Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday.
TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands
Investors including Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday.
Technology
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
Technology
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
The Rise of Video Has Fashion’s Content Machine Working Harder Than Ever
The demands of producing engaging videos for TikTok and increasingly Instagram present a major challenge for fashion companies, especially smaller ones with limited budgets.
Global Markets
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Technology
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
The Returns on TikTok Ads Don’t Match the Hype Just Yet
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Marketing
Kylie Jenner Reposts Critique of Instagram: ‘Stop Trying to Be TikTok’
Instagram owner Meta Platforms Inc. has changed the app and Facebook to be more like Bytedance Ltd.’s TikTok, prioritising short-form videos and an algorithm that suggests content to users that they aren’t already following.
Kylie Jenner Reposts Critique of Instagram: ‘Stop Trying to Be TikTok’
Instagram owner Meta Platforms Inc. has changed the app and Facebook to be more like Bytedance Ltd.’s TikTok, prioritising short-form videos and an algorithm that suggests content to users that they aren’t already following.
Technology
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Fashion Should Pay Attention to Instagram’s Content Troubles
Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.
Technology
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Fashion’s Metaverse Reality Check
The marketing value of digital fashion and NFTs may now be clear, but fashion brands will need to separate hype from the concrete opportunities to generate sustainable revenue streams from the metaverse.
Marketing
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
How Brands Are Using Gen-Z’s Latest App
Geneva, the social messaging platform that combines text, audio and visual tools, has attracted young consumers looking for a community to call home. Brands are helping build those hubs, but how they measure the success of the platform is ambiguous.
Technology
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
How Technology Is Tearing Down Fashion’s Value Chain Siloes
Brands that have yet to tap technology like AI and Big Data to integrate their value chains from end to end are missing out on an opportunity to boost efficiency and profitability.
Technology
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
The Secrets to Sustained Success on TikTok
At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands.
Retail
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
Pinterest to Acquire The Yes
Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom.
The News in Brief
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Shein Said to Weigh Cost Reset for Late Backers Before IPO
The retailer is considering lowering the investment cost for late backers who came in at a valuation of up to $64 billion as it prepares to list at a much lower value, people familiar with the matter said.
GLP-1 and Cosmeceutical Skincare Usage Spike Bathroom Mini Fridge Demand
As shoppers incorporate weight-loss drugs and more sophisticated skincare into their daily routines, a cottage industry is growing.
The Met’s Next Fashion Blockbuster Will Spotlight Galliano
The fashion icon, as famous for his singular talent as a scandal that cost him one of the industry’s top jobs, will become one of only three living designers to get a major solo exhibition at the museum.
Abbvie Earnings Beat Estimates as Botox Shows Signs of Revival
Abbvie reported second quarter profit and sales that topped expectations, driven by strong demand across its immunology and neuroscience franchises and further signs of a recovery in Botox.
Puma Results Show Progress on Turnaround
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
DSM-Firmenich’s Fragrance-Led Core Profit Beat Sends Shares Higher
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.