Novo Nordisk Looks to Target Hair Loss in Consumer Push
The maker of Ozempic and Wegovy seeks to expand its direct-to-consumer pharmaceutical business as rival Eli Lilly outpaces in weight-loss drugs.
social-media
Beauty
Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.
Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.
Technology
Should Your Brand Have a Discord?
Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.
Should Your Brand Have a Discord?
Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.
Luxury
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Why Luxury’s Counterfeit Problem Is Getting Worse
It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.
Technology
How the Internet Disrupted Fashion’s Trend Cycle
The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.
How the Internet Disrupted Fashion’s Trend Cycle
The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.
Workplace & Talent
How to Build Your Personal Brand
Industry executives and a business school professor explain the importance of personal branding in fashion and share their advice on creating an authentic, standout brand in today’s saturated job market.
How to Build Your Personal Brand
Industry executives and a business school professor explain the importance of personal branding in fashion and share their advice on creating an authentic, standout brand in today’s saturated job market.
Media
Style Not Com: The Anti-Diet Prada
Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?
Style Not Com: The Anti-Diet Prada
Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?
Media
BoF LIVE | The Influencer Economy
As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana Pearl, along with a panel of experts, unpack the state of the influencer economy, and what the future could hold.
BoF LIVE | The Influencer Economy
As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana Pearl, along with a panel of experts, unpack the state of the influencer economy, and what the future could hold.
Fashion Week
How London Fashion Week Soldiered On
Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.
How London Fashion Week Soldiered On
Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.
China
The Outlook for China’s $15 Billion Handbag Market
Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.
The Outlook for China’s $15 Billion Handbag Market
Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.
Sports
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
Beauty
TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands
Investors including Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday.
TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands
Investors including Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday.
Technology
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The Debrief | What TikTok’s Rise Means for Fashion
BoF technology correspondent Marc Bain and contributor Chantal Fernandez join Lauren Sherman to discuss how TikTok took over fashion conversation — and what brands need to know to get the most out of the platform.
The News in Brief
On Targets High-Teens Growth Through 2029
The Swiss brand revealed its plan to keep up its momentum with new products in sports such as golf and its Mbappé-supported entry into football ahead of its investor day Tuesday.
Reference Festival to Host ‘Freie Kunst’ Event at Art Basel Paris
The event runs from Oct. 22 to 25 and will mix participants from art, fashion, music and technology as part of the festival’s tradition of a ‘radical and unhinged exchange of ideas,’ said Mumi Haiati, founder of the event’s organiser Reference Studios.
Amazon Blocks Meta’s Muse AI Agent From Its Retail Site
The e-commerce giant prohibits other companies from deploying automated tools to shop its site and started blocking Meta’s Muse on Sunday night.
Dior to Host Cruise Show in Shanghai
The LVMH-owned megabrand will show its Cruise 2028 line in the Chinese fashion capital on May 14, 2027.
Oura Seeks $2.2 Billion in US IPO
The smart ring maker plans to market 50 million shares for $40 to $44 each, according to filings, which could value the company as high as $14.1 billion.
PR Agency CGC Launches Performance Media Division
Known for its premium beauty clients including Glossier and Hermès Beauty, the agency’s new division combines influencer marketing and AI insights.
The Commercial Case for Cooling Bangladesh’s Garment Factories
Investments to reduce heat stress for garment factory workers can pay for themselves within four years, a new report from Cornell University's Global Labor Institute finds.