Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
It’s at a valuation roughly 11 percent lower than the price ByteDance offered to investors in 2022, which would still place it among the 40 most valuable public companies in the world.
It’s at a valuation roughly 11 percent lower than the price ByteDance offered to investors in 2022, which would still place it among the 40 most valuable public companies in the world.
Gen-Z acne brand Bubble is expanding its retail presence in the UK with a launch at Boots.
Gen-Z acne brand Bubble is expanding its retail presence in the UK with a launch at Boots.
TikTok argued the ban would trample free-speech rights based on a misguided view that Chinese ownership of the platform poses a national security threat.
TikTok argued the ban would trample free-speech rights based on a misguided view that Chinese ownership of the platform poses a national security threat.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.
BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.
The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.
Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?
Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Abbvie reported second quarter profit and sales that topped expectations, driven by strong demand across its immunology and neuroscience franchises and further signs of a recovery in Botox.
The German sports brand posted a narrower loss in the second quarter as it pushed ahead with an effort to restore growth next year.
DSM-Firmenich beat market expectations for second-quarter core earnings, said full-year sales growth should reach the upper end of its target range on the back of broad-based volume growth.
The Permira-backed womenswear retailer and some of its shareholders had raised $211 million in its IPO on Wednesday, with shares opening at $15 apiece.
The Spanish beauty company reported first-half revenue growth on strong demand for makeup from Charlotte Tilbury.
The outerwear brand beat expectations for first-quarter revenue, but new US tariffs on Canadian could affect future earnings.
The retailer raised its full-year revenue forecast again as its integration of luxury brand Kurt Geiger last year provided a tailwind.
The womenswear brand and shareholders including private-equity backer Permira raised new funds in an IPO that priced shares at the bottom of the marketed range.