Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
social-media
Beauty
Kim Kardashian Teases Return of Makeup and Fragrance
While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022.
Kim Kardashian Teases Return of Makeup and Fragrance
While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022.
Beauty
Susan Yara Joins Influencer Marketing Agency The Digital Dept. to Form New Beauty Division
The beauty entrepreneur's talent management firm, GlowLab Collective, will form the basis of the new vertical.
Susan Yara Joins Influencer Marketing Agency The Digital Dept. to Form New Beauty Division
The beauty entrepreneur's talent management firm, GlowLab Collective, will form the basis of the new vertical.
Marketing
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
Why Calvin Klein Ads Still Get People Talking
Steamy images of Jeremy Allen White and FKA Twigs pushed the brand — which has a well-documented history of courting controversy — to the centre of conversation once again, proving casting and timing plus a little bit of provocation can fuel relevance.
Entrepreneurship
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
In 2024, Investors Want Young Brands to Have It All
After a year that saw the investment coffers dry up in fashion and beauty, 2024 brings a renewed sense of hope — but only for brands that meet an exhaustive criteria.
Luxury
TikTok, LVMH Work on Plan to Limit Fake Items Sold on the App
Luxury conglomerate LVMH is in discussions with TikTok and its parent company ByteDance Ltd. on a plan for limiting counterfeit products sold on the popular video-sharing app.
TikTok, LVMH Work on Plan to Limit Fake Items Sold on the App
Luxury conglomerate LVMH is in discussions with TikTok and its parent company ByteDance Ltd. on a plan for limiting counterfeit products sold on the popular video-sharing app.
Sports
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
Retail
The Fashion Trends to Watch in 2024, by the Numbers
From Barbiecore to quiet luxury, fashion’s lightning fast trend cycle took brands and retailers for a ride in 2023. Here’s what we will take with us in 2024 — and what’s still to come.
The Fashion Trends to Watch in 2024, by the Numbers
From Barbiecore to quiet luxury, fashion’s lightning fast trend cycle took brands and retailers for a ride in 2023. Here’s what we will take with us in 2024 — and what’s still to come.
Retail
TikTok Eyes $17.5 Billion Shopping Business on Amazon’s Turf
ByteDance Ltd.’s TikTok aims to grow the size of its US e-commerce business tenfold to as much as $17.5 billion this year, according to people familiar with the matter, posing a bigger threat to Amazon.com Inc.
TikTok Eyes $17.5 Billion Shopping Business on Amazon’s Turf
ByteDance Ltd.’s TikTok aims to grow the size of its US e-commerce business tenfold to as much as $17.5 billion this year, according to people familiar with the matter, posing a bigger threat to Amazon.com Inc.
Beauty
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Marketing
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Partner Content
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
Social Media Is Changing. What Does That Mean for Brand and Consumer Connections?
At VOICES 2023, BoF and Snapchat hosted a conversation to determine how social media has evolved and the strategies brands should employ to boost connection with their customers.
Beauty
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.