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Technology

ByteDance Offers Investors a Buyback at $268 Billion Valuation

It’s at a valuation roughly 11 percent lower than the price ByteDance offered to investors in 2022, which would still place it among the 40 most valuable public companies in the world.

Technology

ByteDance Offers Investors a Buyback at $268 Billion Valuation

It’s at a valuation roughly 11 percent lower than the price ByteDance offered to investors in 2022, which would still place it among the 40 most valuable public companies in the world.


Beauty

Skin Care Line Bubble Expands in the UK

Gen-Z acne brand Bubble is expanding its retail presence in the UK with a launch at Boots.

Beauty

Skin Care Line Bubble Expands in the UK

Gen-Z acne brand Bubble is expanding its retail presence in the UK with a launch at Boots.


Technology

TikTok Ban in Montana Blocked by Court as Free Speech Threat

TikTok argued the ban would trample free-speech rights based on a misguided view that Chinese ownership of the platform poses a national security threat.

Technology

TikTok Ban in Montana Blocked by Court as Free Speech Threat

TikTok argued the ban would trample free-speech rights based on a misguided view that Chinese ownership of the platform poses a national security threat.


Partner Content

The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.

Partner Content

The Strategy Behind Shay Mitchell’s Travel Brand Béis

The luggage and lifestyle brand is expanding its product and marketing strategies while launching collaborations and pop-up stores as its founder, Shay Mitchell, eyes expansion and profitability after five years in business. BoF learns more.


News & Analysis

BoF Masterclass | The State of Fashion 2024

BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.

News & Analysis

BoF Masterclass | The State of Fashion 2024

BoF’s Imran Amed and McKinsey’s Achim Berg unpack what opportunities and challenges businesses should look out for in the year ahead.


News & Analysis

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

News & Analysis

The State of Fashion 2024: Riding Out the Storm

The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.


Beauty

Unpacking Beauty’s End-of-Year Price ‘Hacks’

From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

Beauty

Unpacking Beauty’s End-of-Year Price ‘Hacks’

From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.


Beauty

Gen-Z Is Already Worried About Looking Old

Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?

Beauty

Gen-Z Is Already Worried About Looking Old

Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?


Technology

How Social Media Turned Athletes Into Fashion Marketing Machines

Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.

Technology

How Social Media Turned Athletes Into Fashion Marketing Machines

Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.


Technology

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.

Technology

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.


Marketing

How TikTok Changed PR

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.

Marketing

How TikTok Changed PR

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.


Partner Content

BFA on Strategic Expansion and Growth Opportunities in Content Creation

The established New York-based event photography, videography and social media agency explores its next phase of growth, informed by a rapidly shifting market and new opportunities from across its client roster.

Partner Content

BFA on Strategic Expansion and Growth Opportunities in Content Creation

The established New York-based event photography, videography and social media agency explores its next phase of growth, informed by a rapidly shifting market and new opportunities from across its client roster.