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Technology

How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.

Technology

How Pinterest’s ‘Inclusive AI’ Is Getting Users to Shop

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.


Beauty

WeightWatchers’ Ozempic Influencer House Backfires

After three years of declining sales, WeightWatchers is struggling to stay relevant and has enlisted the help of social media influencers to push their new weight-loss drugs business.

Beauty

WeightWatchers’ Ozempic Influencer House Backfires

After three years of declining sales, WeightWatchers is struggling to stay relevant and has enlisted the help of social media influencers to push their new weight-loss drugs business.


Beauty

Kosas Masters the Art of Reinvention

First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.

Beauty

Kosas Masters the Art of Reinvention

First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.


Beauty

Cult Skincare Brand Dieux Makes Sephora Debut

Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.

Beauty

Cult Skincare Brand Dieux Makes Sephora Debut

Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.


Direct-to-Consumer

Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads

The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.

Direct-to-Consumer

Why DTC Brands Aren’t Swayed by Cheaper Social Media Ads

The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.


Beauty

E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook

Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.

Beauty

E.l.f. Beauty Reports 85 Percent Sales Growth and Raises Outlook

Affordable price points, viral products and a digital-focused marketing strategy continue to be drivers for the brand’s growth.


Technology

Snap Is Cutting 10% of Staff as Social Media Copes With Ad Slump

The social-media company estimated that the reductions will result in pre-tax charges of $55 million to $75 million from severance and related costs.

Technology

Snap Is Cutting 10% of Staff as Social Media Copes With Ad Slump

The social-media company estimated that the reductions will result in pre-tax charges of $55 million to $75 million from severance and related costs.


Media

Dazed Launches Social Media App

The new app aims to serve as a networking platform for creatives around the world to collaborate on projects and share opportunities.

Media

Dazed Launches Social Media App

The new app aims to serve as a networking platform for creatives around the world to collaborate on projects and share opportunities.


Beauty

Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.

Beauty

Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.


Technology

Florida Lawmakers Vote to Restrict Children’s Access to Social Media

Passed by a bipartisan vote of 106 to 13, the measure would require social media platforms to terminate the accounts of anyone under 17 years old.

Technology

Florida Lawmakers Vote to Restrict Children’s Access to Social Media

Passed by a bipartisan vote of 106 to 13, the measure would require social media platforms to terminate the accounts of anyone under 17 years old.


Technology

Here Comes the AI Backlash

The brand Selkie recently found itself in the midst of a revolt by its own customers after posting an image on Instagram created in part with generative AI.

Technology

Here Comes the AI Backlash

The brand Selkie recently found itself in the midst of a revolt by its own customers after posting an image on Instagram created in part with generative AI.


Beauty

Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.

Beauty

Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.