Arnault Drops Out of World’s Top 10 Richest as US Tech Dominates
The LVMH chairman’s net worth fell to $143 billion on Thursday, pulling him beneath Warren Buffett, Bloomberg reported.
social-commerce
Retail
Nordstrom Launches Livestream Shopping Programme
The department store will begin hosting a series of livestreaming events, where store employees or brand partners will showcase certain products on video.
Nordstrom Launches Livestream Shopping Programme
The department store will begin hosting a series of livestreaming events, where store employees or brand partners will showcase certain products on video.
Retail
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
The Secret Way People Buy and Sell Secondhand Clothes
Indie boutiques have been using Instagram direct messaging for years to sell off goods. Now, peer-to-peer resale accounts like Noihsaf.Bazaar are expanding faster than ever thanks to the pandemic.
China
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Searching for the Next TikTok
Kuaishou’s blockbuster IPO has focused minds on China’s short video space, where several apps are clamouring for attention. Which platforms are the right fit for fashion and beauty brands?
Marketing
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Technology
Instagram Launches Shopping in Reels
The Facebook-owned entity announced Thursday that it officially launched social commerce on the platform’s short-form video feature, deepening Instagram’s investment into mobile-first shopping.
Instagram Launches Shopping in Reels
The Facebook-owned entity announced Thursday that it officially launched social commerce on the platform’s short-form video feature, deepening Instagram’s investment into mobile-first shopping.
Retail
#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.
#BoFLIVE: Fashion’s New Paths to Purchase
Maria Prados, vice president of global retail and B2B at Worldpay, and London College of Fashion lecturer Shanu Walpita discuss how retailers can drive growth through innovations in fashion’s paths to purchase.
Marketing
Selling Fashion on Instagram: Expectation vs. Reality
The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.
Selling Fashion on Instagram: Expectation vs. Reality
The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet.
Marketing
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
News & Analysis
Charted: WeChat’s Astronomical Growth Abroad
"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."
Charted: WeChat’s Astronomical Growth Abroad
"Stickiness is especially important for social products like WeChat and Weixin because only active users will bring real money."
News & Analysis
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Instagram's E-Commerce Plans Are Bigger Than You Think
The social media platform is making it easier for users to shop directly from brands and influencers, as part of a multi-year plan to become an e-commerce powerhouse. But convincing consumers to embrace social commerce won't be easy.
Technology
Is Video the Future of Online Shopping?
While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.
Is Video the Future of Online Shopping?
While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.
News & Analysis
Amazon Launches Spark, a Shoppable Feed of Stories and Photos Aimed at Prime Members
"The goal is to shift some of the social activity around products taking place off-site back to Amazon."
Amazon Launches Spark, a Shoppable Feed of Stories and Photos Aimed at Prime Members
"The goal is to shift some of the social activity around products taking place off-site back to Amazon."
The News in Brief
Dior and A24 Announce Two-Year Collaboration
The partnership, which will kick off at the A24-owned, New York-based Cherry Lane Theatre, will comprise live events for film and theatre featuring established and emerging creative talent.
Princess Diana’s ‘Revenge Dress’ Comes to Auction at Sotheby’s
The black silk evening dress by Greek designer Christina Stambolian could fetch close to $300,000.
Macy’s Raises Annual Targets as Bloomingdale’s Drives Growth
The retailer's improved outlook reflects resilience among higher-income shoppers, despite broader economic uncertainty.
American Eagle Shares Slide on Margin Outlook, Weak Sales at Core Brands
Shares slumped over 11 percent in premarket trading Thursday, following a flat quarterly gross-margin forecast as persistent softness at the company's core brands outweighed a second-quarter revenue beat.
Primark to Start Home Delivery as Sales Fall Ahead of Split
The decision is a major about-face for the budget fashion chain as it tries to stem falling sales ahead of its split from Associated British Foods.
Nike Reassures Executives That Its Stock Is Still in the S&P 500
An internal memo reviewed by Bloomberg sought to clear up misunderstandings around the brand’s coming removal from the S&P 100.
Jonathan Cohen Joins J. Mendel as Resident Designer
The New York-based designer is tasked with reviving the 156-year-old luxury fashion house, which filed for Chapter 11 bankruptcy in 2018.