Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
social-commerce
Technology
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Snapchat’s Rajni Jacques on Enhancing Social Shopping
Snap Inc.’s new global head of fashion and beauty partnerships is tasked with helping brands such as Prada, Dior and American Eagle harness augmented reality so that the social platform is more shoppable.
Technology
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
The Year Ahead: Unlocking Next-Generation Social Shopping
New technologies and functionality are unlocking seamless social shopping experiences, spurring brands, consumer and investors. Brands should double-down on tailored in-app purchase journeys and test livestreaming and augmented reality try-on, among other tech opportunities.
News & Analysis
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.
Technology
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Case Study | Livestreaming: How Brands Can Make It Work
Fashion and beauty companies are betting on livestreaming to engage their communities and generate sales revenue, but the channel remains elusive to many. BoF assesses the prospects and pitfalls of the global livestreaming opportunity to determine how brands can capitalise on this rapidly evolving medium.
Technology
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
Marketing
Instagram Begins Testing Ads in Shop Function
The new feature is the latest sign that the social media app is inching closer to becoming a commerce platform. Instagram announced the feature would
Instagram Begins Testing Ads in Shop Function
The new feature is the latest sign that the social media app is inching closer to becoming a commerce platform. Instagram announced the feature would
Retail
Gap’s Yeezy Partnership Grabs Media Attention
The multi-year team-up with Kanye West’s Yeezy brand saw Gap garner $34.9 million in media impact value since its announcement in June of 2020, according to marketing software firm LaunchMetrics.
Gap’s Yeezy Partnership Grabs Media Attention
The multi-year team-up with Kanye West’s Yeezy brand saw Gap garner $34.9 million in media impact value since its announcement in June of 2020, according to marketing software firm LaunchMetrics.
Technology
Snapchat Partners with Verishop on In-App Shopping
“Verishop Mini” will offer products from a variety of brands, including Ganni, Labucq, Kosas and more, in what the messaging app is calling a “socially-driven e-commerce experience.”
Snapchat Partners with Verishop on In-App Shopping
“Verishop Mini” will offer products from a variety of brands, including Ganni, Labucq, Kosas and more, in what the messaging app is calling a “socially-driven e-commerce experience.”
Global Markets
A Guide to South Korea’s Booming E-Commerce Market
The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.
A Guide to South Korea’s Booming E-Commerce Market
The pandemic set off an online shopping frenzy in what was already one of the world’s most digitally savvy countries. Here’s what brands need to know.
China
ByteDance Foe Kuaishou Drops as Livestreaming Sinks, Costs Jump
Kuaishou Technology shares tumbled after the rival to TikTok-owner ByteDance Ltd. reported a faster decline in its livestreaming business while boosting investments in newer businesses.
ByteDance Foe Kuaishou Drops as Livestreaming Sinks, Costs Jump
Kuaishou Technology shares tumbled after the rival to TikTok-owner ByteDance Ltd. reported a faster decline in its livestreaming business while boosting investments in newer businesses.
Retail
Why Instagram Still Isn’t a Shopping Destination
Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.
Why Instagram Still Isn’t a Shopping Destination
Two years after the debut of Instagram Checkout, many brands say their customers are unlikely to make purchases directly through the app.
Global Markets
Kakao Races to Become South Korea’s Amazon
The mobile messaging app operator is looking to duplicate the US tech and retail giant’s success by growing its business into online shopping, fintech, media content and logistics.
Kakao Races to Become South Korea’s Amazon
The mobile messaging app operator is looking to duplicate the US tech and retail giant’s success by growing its business into online shopping, fintech, media content and logistics.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.