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Marketing

BoF LIVE: The Complete Guide to Influencer Marketing

A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”

Marketing

BoF LIVE: The Complete Guide to Influencer Marketing

A panel of experts unpack BoF’s latest case study “The Complete Guide to Influencer Marketing.”


Workplace & Talent

Can Store Associates Work Remotely?

Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.

Workplace & Talent

Can Store Associates Work Remotely?

Flex schedules and remote work have fast become the standard among corporate workers but retailers have struggled to bring these opportunities to hourly jobs.


Global Markets

Australian Luxury Fashion App Her Black Book Closes $1.16 Million Funding Round

The investment round was led by Andrew Hagger, the high-profile chief executive of Australian investment group Tattarang, which also owns RM Williams.

Global Markets

Australian Luxury Fashion App Her Black Book Closes $1.16 Million Funding Round

The investment round was led by Andrew Hagger, the high-profile chief executive of Australian investment group Tattarang, which also owns RM Williams.


Marketing

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.

Marketing

Case Study | The Complete Guide to Influencer Marketing

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.


Partner Content

At Snap Inc., Making Augmented Reality Work for Fashion

More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.

Partner Content

At Snap Inc., Making Augmented Reality Work for Fashion

More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.


Technology

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.

Technology

What Will It Take for Consumers to Embrace Virtual Fitting Rooms?

Long touted as a solution for e-commerce’s low conversion rates and ballooning returns, AR and AI-powered fit-tech is gaining momentum, but is still facing the same old challenges.


Global Markets

India’s Good Glamm Group Acquires Majority Stake in Organic Harvest

The beauty and personal care giant turned content provider, and newly-minted unicorn, has continued its acquisition spree by taking a majority stake in one of India's leading organic personal care brands.

Global Markets

India’s Good Glamm Group Acquires Majority Stake in Organic Harvest

The beauty and personal care giant turned content provider, and newly-minted unicorn, has continued its acquisition spree by taking a majority stake in one of India's leading organic personal care brands.


Luxury

The State of Fashion 2022: Q&A with the Authors

Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.

Luxury

The State of Fashion 2022: Q&A with the Authors

Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.


Beauty

The Year Ahead: Beauty’s Cautious Recovery

After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector’s competitive intensity shows no signs of abating amid the growth in the year ahead.

Beauty

The Year Ahead: Beauty’s Cautious Recovery

After being hit significantly by the pandemic, all categories within the beauty sector are performing strongly. However, the sector’s competitive intensity shows no signs of abating amid the growth in the year ahead.


China

Xiaohongshu Bans 29 Brands Over ‘False Marketing’ Accusations

International beauty and skincare players, including Neutrogena, Nivea and Dove are said to be among those caught up in the crackdown.

China

Xiaohongshu Bans 29 Brands Over ‘False Marketing’ Accusations

International beauty and skincare players, including Neutrogena, Nivea and Dove are said to be among those caught up in the crackdown.


Partner Content

Industry Insights from BoF and Shopify’s Executive Retail Forums

Throughout 2021, Shopify and BoF connected leading retail executives to share their challenges and discuss finding opportunity in disruption in a series of roundtables. Now, BoF shares the most actionable insights that emerged with its community.

Partner Content

Industry Insights from BoF and Shopify’s Executive Retail Forums

Throughout 2021, Shopify and BoF connected leading retail executives to share their challenges and discuss finding opportunity in disruption in a series of roundtables. Now, BoF shares the most actionable insights that emerged with its community.


China

China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.

China

China’s Booming Luxury Market Won’t Be Smooth Sailing Next Year

As repatriation of luxury spend continues in 2022, domestic sales in China are expected to surpass 2019 levels by 90 to 110 percent, but that doesn’t mean brands can rest on their laurels amid government crackdowns and economic headwinds.