Skip to main content

Production

Latest News & Analysis
Luxury

At Geneva Watch Days, Brands Fret About Fate of Suppliers

An industry temperature check in Geneva showed executives concerned about component suppliers as the polarisation of the Swiss watchmaking sector deepens.

Luxury

At Geneva Watch Days, Brands Fret About Fate of Suppliers

An industry temperature check in Geneva showed executives concerned about component suppliers as the polarisation of the Swiss watchmaking sector deepens.


Retail

How to Launch New Categories Without Losing Your Way

Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.

Retail

How to Launch New Categories Without Losing Your Way

Expanding into new products can drive massive growth — or completely ruin a brand. Here is how industry leaders at Canada Goose, Drunk Elephant and Havaianas navigate the high-stakes business of category expansion, avoid dilution and pinpoint the right time for their biggest launches.


Global Markets

Opinion: When Indian Craft Becomes Luxury’s Moral Alibi

Craft is not simply cultural spectacle. It is a referendum on the kind of nation India is becoming.

Global Markets

Opinion: When Indian Craft Becomes Luxury’s Moral Alibi

Craft is not simply cultural spectacle. It is a referendum on the kind of nation India is becoming.


Beauty

What Makes a Beauty Experience Last Forever?

In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.

Beauty

What Makes a Beauty Experience Last Forever?

In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.


ADVERTISEMENT

Sustainability

Exclusive: PETA Investigation Challenges ‘Responsible Mohair’ Certification

The animal-rights group claims certification is failing to prevent cruelty at farms producing mohair and implicated a supplier to brands such as Paul Smith in a new report.

Sustainability

Exclusive: PETA Investigation Challenges ‘Responsible Mohair’ Certification

The animal-rights group claims certification is failing to prevent cruelty at farms producing mohair and implicated a supplier to brands such as Paul Smith in a new report.


Technology

Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses

The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.

Technology

Meta and EssilorLuxottica Discuss Doubling Output of AI Glasses

The companies are discussing potentially doubling production capacity for their AI-powered smart glasses as demand surges for the Ray-Ban Meta frames.


Marketing

Ykone and Mirror Mirror Agencies Merge to Form New Group

The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.

Marketing

Ykone and Mirror Mirror Agencies Merge to Form New Group

The Paris-based agencies joined forces to create One, a new group offering services in event production, influencer marketing and more.


Global Markets

Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.

Global Markets

Trump’s Tariffs Have Already Rewired the Global Fashion Industry

Brands and their suppliers have been forced to rapidly adjust to the new US duties, with the ripple effects set to continue into next year, according to the BoF-McKinsey State of Fashion 2026.


ADVERTISEMENT

Beauty

KKT Labs Announces New Biotech Innovation Hub

The US-based contract formulator, which works with a range of clients including Tower28, Rhode and Unilever, hopes to scale into a biotechnology company with a new 16,000 square-foot facility in Florida.

Beauty

KKT Labs Announces New Biotech Innovation Hub

The US-based contract formulator, which works with a range of clients including Tower28, Rhode and Unilever, hopes to scale into a biotechnology company with a new 16,000 square-foot facility in Florida.


Beauty

Bobbi Brown: I Still Believe in Miracles

The makeup artist and serial entrepreneur Bobbi Brown reflects on starting her second act, and how she found a hero for it.

Beauty

Bobbi Brown: I Still Believe in Miracles

The makeup artist and serial entrepreneur Bobbi Brown reflects on starting her second act, and how she found a hero for it.


Creative Class

Telfar’s 20th Anniversary Show: A Celebration With a Message

On Saturday, the brand, best known for its cult favourite ‘Bushwick Birkin’ totes, held its first runway presentation in three years in an alleyway behind its flagship store, where family and community came first.

Creative Class

Telfar’s 20th Anniversary Show: A Celebration With a Message

On Saturday, the brand, best known for its cult favourite ‘Bushwick Birkin’ totes, held its first runway presentation in three years in an alleyway behind its flagship store, where family and community came first.


Partner Content

How Portuguese Brands Are Implementing Digital Strategies Today

The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.

Partner Content

How Portuguese Brands Are Implementing Digital Strategies Today

The Portuguese Footwear Association, APICCAPS, invited brand leaders and business professionals across footwear and its adjacent industries to a day-long Digi4Fashion event in Porto, on digital opportunities for the industry in 2025. There, BoF spoke to footwear and fashion brands to learn about their key challenges in this area, and presented on opportunities and innovation in e-commerce today.