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Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

Technology

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.


Technology

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.

Technology

The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens.


Technology

Can the Right Accessory Take Crypto Mainstream?

Ledger, a maker of hardware wallets for crypto and digital assets, has teamed with the creator of the iPod for a new product it believes could make the technology more desirable to consumers.

Technology

Can the Right Accessory Take Crypto Mainstream?

Ledger, a maker of hardware wallets for crypto and digital assets, has teamed with the creator of the iPod for a new product it believes could make the technology more desirable to consumers.


News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.

News & Analysis

BoF VOICES 2022: Technology For a Better World

The technology that will replace the smartphone, tools that enable us to be our best selves and tech-based solutions to address critical global challenges were among the topics discussed by speakers like former Apple designer Imran Chaudhri, Dame Stephanie Shirley and Shopify president Harley Finkelstein.


Technology

The BoF Podcast | Nick Knight on Why the Metaverse Is Fashion’s Next Frontier

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.

Technology

The BoF Podcast | Nick Knight on Why the Metaverse Is Fashion’s Next Frontier

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.


Technology

Adidas Sees Virtual Items As Its Next Big Product Category

The German brand revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.

Technology

Adidas Sees Virtual Items As Its Next Big Product Category

The German brand revealed its first collection of NFT wearables for virtual spaces just days after Nike announced the debut of its web3 platform.


Technology

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.

Technology

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.


Technology

Is Fashion’s NFT Dream Over Before It Started?

NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.

Technology

Is Fashion’s NFT Dream Over Before It Started?

NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.


Technology

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.

Technology

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.


Technology

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.

Technology

Should Your Brand Have a Discord?

Managing a community and keeping it safe from scams and hacks is no small task, as more fashion brands are learning as they rush to launch their own Discord servers.


Technology

How the Internet Disrupted Fashion’s Trend Cycle

The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.

Technology

How the Internet Disrupted Fashion’s Trend Cycle

The instant access to information and products provided by the internet is changing how we adopt trends and signal status, argues author W. David Marx in “Status and Culture,” leaving us worse off for it.


Entrepreneurship

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’

Entrepreneurship

Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse

Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’