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Technology

Gucci Names New CEO of its Vault and Metaverse Ventures

Robert Triefus will add the duties to his current role as senior vice president, corporate and brand strategy, and succeeds Nicolas Oudinot.

Technology

Gucci Names New CEO of its Vault and Metaverse Ventures

Robert Triefus will add the duties to his current role as senior vice president, corporate and brand strategy, and succeeds Nicolas Oudinot.


Technology

Why Puma Is Showing at New York Fashion Week

The upcoming show, which is Puma’s first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first.

Technology

Why Puma Is Showing at New York Fashion Week

The upcoming show, which is Puma’s first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first.


Technology

What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?

BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.

Technology

What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?

BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.


Technology

The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.

Technology

The Secrets to a Successful NFT Drop

The reasons some fashion NFTs are successes and others fall flat goes beyond having big, recognisable brands involved and comes down to factors like their creativity, audience and value for the price.


Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.

Technology

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.


Technology

How Fashion Is Using NFTs to Sell Exclusive Physical Products

Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.

Technology

How Fashion Is Using NFTs to Sell Exclusive Physical Products

Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.


Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.

Retail

The New Rules of Off-Price Retail

Downturns typically mean a boom for discount retailers. But a glut of unsold merchandise and a surging resale sector are creating new pressures in the market.


Technology

Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners

Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.

Technology

Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners

Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.


Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.

Technology

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.


Technology

Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators

The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.

Technology

Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators

The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.


Technology

What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.

Technology

What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.


Technology

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.

Technology

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.