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Technology

The MetaBirkins Creator Isn’t Done Fighting Yet

Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves.

Technology

The MetaBirkins Creator Isn’t Done Fighting Yet

Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves.


Technology

BoF Insights | Why Ownership Matters to NFT Shoppers

The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.

Technology

BoF Insights | Why Ownership Matters to NFT Shoppers

The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.


Partner Content

At CIFF, Future-Facing Tech Informs Growth

BoF shares key insights from a panel positing tech-driven innovations for fashion and beauty at Copenhagen’s International Fashion Fair, which returned to celebrate its 60th season last week.

Partner Content

At CIFF, Future-Facing Tech Informs Growth

BoF shares key insights from a panel positing tech-driven innovations for fashion and beauty at Copenhagen’s International Fashion Fair, which returned to celebrate its 60th season last week.


Technology

Hermès Wins ‘MetaBirkin’ NFTs Trial

A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.

Technology

Hermès Wins ‘MetaBirkin’ NFTs Trial

A jury in New York sided with the French luxury house in its year-long legal battle against Mason Rothschild over his digital renditions of its famed Birkin bag.


Technology

What We Learned From the MetaBirkin Trial

A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.

Technology

What We Learned From the MetaBirkin Trial

A jury may decide as soon as today whether Mason Rothschild’s NFTs infringe on Hermès’ trademarked Birkin bag. But the debate over NFTs is only just beginning.


Technology

What Hermès Really Thinks About NFTs

In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.

Technology

What Hermès Really Thinks About NFTs

In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.


Technology

What Happened to Crypto’s Luxury Shoppers

The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.

Technology

What Happened to Crypto’s Luxury Shoppers

The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.


Technology

Digital Fashion Platform Founded by Ex-Luxury Executive Raises $9.5 Million

Syky, created by a fashion veteran who held top roles at Ralph Lauren and Burberry, closed a funding round led by Seven Seven Six, the venture fund of Reddit cofounder Alexis Ohanian.

Technology

Digital Fashion Platform Founded by Ex-Luxury Executive Raises $9.5 Million

Syky, created by a fashion veteran who held top roles at Ralph Lauren and Burberry, closed a funding round led by Seven Seven Six, the venture fund of Reddit cofounder Alexis Ohanian.


Technology

Why ‘Unsexy’ Tech Will Be a Priority in 2023

Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.

Technology

Why ‘Unsexy’ Tech Will Be a Priority in 2023

Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.


Technology

How Web3 Is Shaking Up Digital Marketing

A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.

Technology

How Web3 Is Shaking Up Digital Marketing

A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.


Technology

Hermès and the MetaBirkins Creator Are Set to Go to Trial

A judge has denied both parties’ motions for summary judgment.

Technology

Hermès and the MetaBirkins Creator Are Set to Go to Trial

A judge has denied both parties’ motions for summary judgment.


Technology

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.

Technology

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.