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Technology

If NFTs Are Passé, Nobody Told Nike

The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.

Technology

If NFTs Are Passé, Nobody Told Nike

The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.


Technology

The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

Technology

The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.


Technology

Adidas Is Bringing Web3 Into Its Confirmed App

The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.

Technology

Adidas Is Bringing Web3 Into Its Confirmed App

The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.


Technology

Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.

Technology

Bored Ape’s New Boss Seeks to Revive NFTs Through Gaming, Events

For Daniel Alegre, the former Activision Blizzard Inc. executive who joined Yuga as chief executive officer last month, NFTs still have a bright future by serving as a room key to a world of gaming, events and e-commerce.


Technology

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.

The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.

Technology

Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.

The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.


Partner Content

How AR Can Innovate the Path to Purchase

BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.

Partner Content

How AR Can Innovate the Path to Purchase

BoF and Snap invited market leaders, including executives from Louis Vuitton, Christian Louboutin, Jacquemus and Paco Rabanne, to discuss how to connect consumers to new forms of creativity, while investing in the channels and functionality that drive the bottom line.


Technology

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

Technology

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.


Technology

Gucci Teams Up With Company Behind Bored Ape Yacht Club

The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.

Technology

Gucci Teams Up With Company Behind Bored Ape Yacht Club

The luxury house and Yuga Labs aim to explore the intersection of fashion and entertainment.


Technology

How Benedict Evans Separates Tech Hype From Reality

The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.

Technology

How Benedict Evans Separates Tech Hype From Reality

The analyst and former partner at venture-capital firms including Andreessen Horowitz talks to BoF about generative AI, web3, Shein and the metaverse.


Technology

Virtual-Fashion Brand and Platform DressX Raises $15 Million

The company has emerged as a top player in digital fashion since its launch in 2020.

Technology

Virtual-Fashion Brand and Platform DressX Raises $15 Million

The company has emerged as a top player in digital fashion since its launch in 2020.


Technology

What to Expect at BoF’s Upcoming Technology Summit

On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.

Technology

What to Expect at BoF’s Upcoming Technology Summit

On March 22 in New York, BoF will host a summit on AI, web3 and the inflection point in technology featuring speakers from Gucci, StockX, Levi’s, Ambush and more.


Technology

The BoF Podcast | How Generative AI Could Reshape Fashion

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.

Technology

The BoF Podcast | How Generative AI Could Reshape Fashion

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.