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NFTs

Latest News & Analysis
Retail

Nike Settles Lawsuit Against StockX Over NFTs, Counterfeiting

The sportswear giant’s trademark lawsuit has been settled, according to a filing in New York on Friday.

Retail

Nike Settles Lawsuit Against StockX Over NFTs, Counterfeiting

The sportswear giant’s trademark lawsuit has been settled, according to a filing in New York on Friday.


Partner Content

The Five Strategies Defining Fashion’s Future in the Metaverse

‘Fashion’s Forward 5,' a note from The Metaverse Society, examines the five key themes that will redefine business practices and customer engagement in the metaverse. Discover key extracts from the report here, alongside BoF analysis.

Partner Content

The Five Strategies Defining Fashion’s Future in the Metaverse

‘Fashion’s Forward 5,' a note from The Metaverse Society, examines the five key themes that will redefine business practices and customer engagement in the metaverse. Discover key extracts from the report here, alongside BoF analysis.


Technology

The Crypto-Luxury Brand Predicting a Web3 Comeback

Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.

Technology

The Crypto-Luxury Brand Predicting a Web3 Comeback

Crypto prices have surged as the market anticipates a crypto-friendly Trump presidency, raising expectations among brands like 9dcc — the self-proclaimed first crypo-native luxury label — that companies will turn to the technology to engage customers.


Marketing

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.

Marketing

Beauty Brands’ New Method for Driving Loyalty

Blockchain rewards platforms have scored big partnerships with brands like Ulta Beauty and Glossier in recent weeks, offering beauty brands a new way to connect with fans and reward loyalty.


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Retail

As Target Celebrates 25 Years of Designer Collaborations, Fashion Takes a Backseat

The American big-box retailer announced its upcoming partnership with Diane von Furstenberg amid a sales slump in apparel and other discretionary categories.

Retail

As Target Celebrates 25 Years of Designer Collaborations, Fashion Takes a Backseat

The American big-box retailer announced its upcoming partnership with Diane von Furstenberg amid a sales slump in apparel and other discretionary categories.


Technology

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features that can appeal to shoppers, too.

Technology

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features that can appeal to shoppers, too.


Technology

Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.

Technology

Nike’s Virtual Studio Is Dropping Its First Physical Sneaker

But only members who previously purchased one of Nike’s virtual releases will have the chance to buy it.


Technology

Why Puma Sees a Future in Virtual Products, Despite the NFT Bust

The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.

Technology

Why Puma Sees a Future in Virtual Products, Despite the NFT Bust

The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.


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Technology

Aura Blockchain Consortium Names New CEO

Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”

Technology

Aura Blockchain Consortium Names New CEO

Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”


Technology

How Fashion NFTs Fizzled

Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.

Technology

How Fashion NFTs Fizzled

Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.


Technology

Digital Fashion Platform Syky Launches Incubator Programme

Its first group of digital fashion designers will receive mentorship from the British Fashion Council, top names at Vogue and Calvin Klein and metaverse expert Matthew Ball, to name a few.

Technology

Digital Fashion Platform Syky Launches Incubator Programme

Its first group of digital fashion designers will receive mentorship from the British Fashion Council, top names at Vogue and Calvin Klein and metaverse expert Matthew Ball, to name a few.


Technology

Louis Vuitton to Sell €39,000 NFTs

The luxury brand launched its first saleable NFTs, and at €39,000, consumers can purchase one of Louis Vuitton's Via Treasure Trunks.

Technology

Louis Vuitton to Sell €39,000 NFTs

The luxury brand launched its first saleable NFTs, and at €39,000, consumers can purchase one of Louis Vuitton's Via Treasure Trunks.