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innovation

Partner Content

Creating a Dialogue With Consumers Through Connected Products

Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.

Partner Content

Creating a Dialogue With Consumers Through Connected Products

Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.


Workplace & Talent

What Fashion’s Creative Talent Needs to Know Today

BoF Careers provides essential sector insights for fashion creatives this month, to help you decode fashion’s creative landscape.

Workplace & Talent

What Fashion’s Creative Talent Needs to Know Today

BoF Careers provides essential sector insights for fashion creatives this month, to help you decode fashion’s creative landscape.


Beauty

How Beauty Devices Finally Broke Through

For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.

Beauty

How Beauty Devices Finally Broke Through

For years, at-home cosmetic devices based on in-office treatments have been slow to sell. Then the pandemic made them one of beauty’s fastest growing categories.


Retail

Fashion’s Big Opportunity in Reselling the Unsellable

Software platforms that help fashion brands turn slightly damaged returned goods into new sales are taking off as more companies look to transform online returns from a persistent dilemma into a source for profitable growth.

Retail

Fashion’s Big Opportunity in Reselling the Unsellable

Software platforms that help fashion brands turn slightly damaged returned goods into new sales are taking off as more companies look to transform online returns from a persistent dilemma into a source for profitable growth.


Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.

Workplace & Talent

BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace

In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.


Direct-to-Consumer

Why Some Fashion Brands Are Embracing DIY E-Commerce

With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.

Direct-to-Consumer

Why Some Fashion Brands Are Embracing DIY E-Commerce

With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.


Sustainability

New York State Launches Fashion Grants for Sustainability and Innovation

The state’s Fashion Innovation Center will dole out up to $10,000 in funding to support start-ups, farmers and researchers in their efforts to develop new materials, manufacturing technologies and agricultural processes.

Sustainability

New York State Launches Fashion Grants for Sustainability and Innovation

The state’s Fashion Innovation Center will dole out up to $10,000 in funding to support start-ups, farmers and researchers in their efforts to develop new materials, manufacturing technologies and agricultural processes.


Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.

Retail

Victoria’s Secret Relaunches Activewear Line VSX

The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.


Partner Content

How to Apply AI-Powered Personalisation to Omnichannel Retail

BoF shares insights on the application of AI into omnichannel strategies to meet increasing consumer expectations that retail experiences be ‘composed’ to match their preferences, sourced from BigCommerce’s recent thought leadership.

Partner Content

How to Apply AI-Powered Personalisation to Omnichannel Retail

BoF shares insights on the application of AI into omnichannel strategies to meet increasing consumer expectations that retail experiences be ‘composed’ to match their preferences, sourced from BigCommerce’s recent thought leadership.


Sports

Inside Nike’s Big Marketing Vibe Shift

The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'

Sports

Inside Nike’s Big Marketing Vibe Shift

The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'


Partner Content

Powering the Creative Industry Through a Cycle of Innovation

Creativity is a vital pillar to Neft Vodka’s brand identity and growth strategy. BoF hears from Paul Robinson, Neft Vodka’s chief creative officer to better understand how it supports the creative class of tomorrow.

Partner Content

Powering the Creative Industry Through a Cycle of Innovation

Creativity is a vital pillar to Neft Vodka’s brand identity and growth strategy. BoF hears from Paul Robinson, Neft Vodka’s chief creative officer to better understand how it supports the creative class of tomorrow.


Retail

Nike Hires Former Salesforce Executive as CIO in Tech Division Shakeup

Cheryan Jacob, who has also previously worked at Microsoft Corp. and Flexport Inc., was named Nike’s chief information officer this month, according to an internal memo.

Retail

Nike Hires Former Salesforce Executive as CIO in Tech Division Shakeup

Cheryan Jacob, who has also previously worked at Microsoft Corp. and Flexport Inc., was named Nike’s chief information officer this month, according to an internal memo.