British Fashion Council to Boost UK Fashion Beyond London
The new national initiative, Fashion Britain, aims to increase growth, innovation and participation in the industry across key cities.
innovation
Workplace & Talent
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
BoF Careers Community Event: Incorporating Generative AI into the Fashion Workplace
In Paris, leaders in talent acquisition from Chanel, Christian Dior Couture, Coty, Kering, Louis Vuitton, Rimowa and Saint Laurent among many others, attended an exclusive presentation and networking event at Hôtel Plaza Athénée.
Direct-to-Consumer
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Why Some Fashion Brands Are Embracing DIY E-Commerce
With rising competition to acquire and retain customers online, digitally native start-ups are determining how to strike a balance between developing their own e-commerce features in-house and partnering with external software providers.
Sustainability
New York State Launches Fashion Grants for Sustainability and Innovation
The state’s Fashion Innovation Center will dole out up to $10,000 in funding to support start-ups, farmers and researchers in their efforts to develop new materials, manufacturing technologies and agricultural processes.
New York State Launches Fashion Grants for Sustainability and Innovation
The state’s Fashion Innovation Center will dole out up to $10,000 in funding to support start-ups, farmers and researchers in their efforts to develop new materials, manufacturing technologies and agricultural processes.
Retail
Victoria’s Secret Relaunches Activewear Line VSX
The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.
Victoria’s Secret Relaunches Activewear Line VSX
The lingerie giant is set to reenter the category it exited in recent years with a new performance-driven collection.
Partner Content
How to Apply AI-Powered Personalisation to Omnichannel Retail
BoF shares insights on the application of AI into omnichannel strategies to meet increasing consumer expectations that retail experiences be ‘composed’ to match their preferences, sourced from BigCommerce’s recent thought leadership.
How to Apply AI-Powered Personalisation to Omnichannel Retail
BoF shares insights on the application of AI into omnichannel strategies to meet increasing consumer expectations that retail experiences be ‘composed’ to match their preferences, sourced from BigCommerce’s recent thought leadership.
Sports
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Partner Content
Powering the Creative Industry Through a Cycle of Innovation
Creativity is a vital pillar to Neft Vodka’s brand identity and growth strategy. BoF hears from Paul Robinson, Neft Vodka’s chief creative officer to better understand how it supports the creative class of tomorrow.
Powering the Creative Industry Through a Cycle of Innovation
Creativity is a vital pillar to Neft Vodka’s brand identity and growth strategy. BoF hears from Paul Robinson, Neft Vodka’s chief creative officer to better understand how it supports the creative class of tomorrow.
Retail
Nike Hires Former Salesforce Executive as CIO in Tech Division Shakeup
Cheryan Jacob, who has also previously worked at Microsoft Corp. and Flexport Inc., was named Nike’s chief information officer this month, according to an internal memo.
Nike Hires Former Salesforce Executive as CIO in Tech Division Shakeup
Cheryan Jacob, who has also previously worked at Microsoft Corp. and Flexport Inc., was named Nike’s chief information officer this month, according to an internal memo.
Direct-to-Consumer
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
How to Get Customers to Shop Online
Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.
Sports
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
The Technology Behind On’s Newest ‘Super Shoe’
The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.
Technology
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Fashion’s AI Dilemma Is Getting Worse
Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?
Retail
The Stores Defining a New Era of Multi-Brand Retail
As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.
The Stores Defining a New Era of Multi-Brand Retail
As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.
The News in Brief
Hermès’ Chief Watches China’s Pork Prices to Gauge Luxury Demand
When it comes to gauging the possibility of a sales rebound for his luxury group in China, Hermès executive chairman Axel Dumas turns to an unusual metric.
Hermès Sales Climb, Boosted By US
Hermès second quarter sales rose 7 percent, lifted by a recovery in tourism in Europe and strong demand in the US.
Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.