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innovation

Direct-to-Consumer

How to Get Customers to Shop Online

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.

Direct-to-Consumer

How to Get Customers to Shop Online

Fashion e-commerce winners are using new personalisation techniques to boost sales, but doing so doesn’t necessarily require expensive software upgrades.


Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.

Sports

The Technology Behind On’s Newest ‘Super Shoe’

The Swiss brand’s athletes have already been winning races using its new technology, LightSpray, which forms the basis of its latest racing sneaker, the $330 Cloudboom Strike LS.


Technology

Fashion’s AI Dilemma Is Getting Worse

Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?

Technology

Fashion’s AI Dilemma Is Getting Worse

Baggu and Collina Strada are the most recent targets of ire among young consumers who say generative AI is unethical, and they won’t be the last. What does it mean for an industry that has already embraced the innovation with open arms?


Retail

The Stores Defining a New Era of Multi-Brand Retail

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.

Retail

The Stores Defining a New Era of Multi-Brand Retail

As department stores and online giants struggle, a new generation of independent boutiques are carving out their own path for success. Often that means eschewing easy online sales, investing in brick-and-mortar offerings and taking a chance on emerging labels.


Partner Content

BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty

The Business of Fashion is delighted to announce a partnership between its data and advisory team, BoF Insights, and artificial intelligence leader Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients.

Partner Content

BoF Insights and Quilt.AI Form Partnership to Deliver AI Solutions in Fashion and Beauty

The Business of Fashion is delighted to announce a partnership between its data and advisory team, BoF Insights, and artificial intelligence leader Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients.


Sustainability

MAS Signs 3-Year Deal to Buy Recycled Polyester

The Sri Lankan manufacturing giant has pledged to purchase enough material from LA-based start-up Ambercycle to make roughly 10 million T-shirts.

Sustainability

MAS Signs 3-Year Deal to Buy Recycled Polyester

The Sri Lankan manufacturing giant has pledged to purchase enough material from LA-based start-up Ambercycle to make roughly 10 million T-shirts.


Sustainability

Fashion Recycling’s Second Act

The nascent textile-to-textile recycling industry is emerging from crisis with fresh momentum, as Swedish pioneer Renewcell is rescued out of administration and Sri Lankan manufacturing giant MAS pledges to buy thousands of metres of recycled polyester.

Sustainability

Fashion Recycling’s Second Act

The nascent textile-to-textile recycling industry is emerging from crisis with fresh momentum, as Swedish pioneer Renewcell is rescued out of administration and Sri Lankan manufacturing giant MAS pledges to buy thousands of metres of recycled polyester.


Sustainability

Textile Recycler Renewcell Acquired Out of Administration by Altor

The beleaguered early pioneer in textile-to-textile recycling will continue operating under the name Circulose.

Sustainability

Textile Recycler Renewcell Acquired Out of Administration by Altor

The beleaguered early pioneer in textile-to-textile recycling will continue operating under the name Circulose.


Sustainability

Op-Ed | Circular Fashion Needs Government Incentives

Textile-to-textile recycling technologies could be a climate game changer for fashion’s environmental footprint. But like renewable energy, they need state support for market efforts to scale, argues Nicole Rycroft.

Sustainability

Op-Ed | Circular Fashion Needs Government Incentives

Textile-to-textile recycling technologies could be a climate game changer for fashion’s environmental footprint. But like renewable energy, they need state support for market efforts to scale, argues Nicole Rycroft.


Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.

Partner Content

Meeting Consumer Expectations Through Augmented Reality, In-Store and Online

Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.


Technology

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.

Technology

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.


Sustainability

Multiple Bidders Emerge to Buy Bankrupt Recycler Renewcell

A deadline to submit initial offers passed on Thursday, with a final deal expected to close mid-April.

Sustainability

Multiple Bidders Emerge to Buy Bankrupt Recycler Renewcell

A deadline to submit initial offers passed on Thursday, with a final deal expected to close mid-April.