Mco Parent VidaCorp Rebrands to Axia Beauty Group
The company, which also owns brands Nude by Nature and Poni, also announced its new global headquarters and chief marketing officer.
innovation
Technology
H&M Knows Its AI Models Will Be Controversial
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
H&M Knows Its AI Models Will Be Controversial
The company expects public opinion to be divided on its plan to use “digital twins” of real models in AI-generated imagery. But the best way to protect models’ jobs and rights in the age of AI, it says, is to bring them into the process.
Technology
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
Beauty
How Skincare Products Can Prove Their Value
In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.
How Skincare Products Can Prove Their Value
In the face of discount-seeking consumers and dupe culture, brands are doing more to prove their formulas are worth their premium prices.
Beauty
Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.
Luxury
Equinox Is Trying to Make Health the Ultimate Status Symbol
No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.
Equinox Is Trying to Make Health the Ultimate Status Symbol
No longer just a luxury gym chain, Equinox’s transformation into a wellness lifestyle brand is based on the bet that the wealthy will pay anything to optimise their health. Executive chairman and managing partner Harvey Spevak outlines his vision for the future of luxury wellness for The State of Fashion: Luxury.
Beauty
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Big Beauty Brands Embrace AI Skin Analysis
Beiersdorf, Clarins and L’Oréal are among the beauty companies betting big on the technology as AI mania continues and its capabilities grow.
Partner Content
The Five Strategies Defining Fashion’s Future in the Metaverse
‘Fashion’s Forward 5,' a note from The Metaverse Society, examines the five key themes that will redefine business practices and customer engagement in the metaverse. Discover key extracts from the report here, alongside BoF analysis.
The Five Strategies Defining Fashion’s Future in the Metaverse
‘Fashion’s Forward 5,' a note from The Metaverse Society, examines the five key themes that will redefine business practices and customer engagement in the metaverse. Discover key extracts from the report here, alongside BoF analysis.
Technology
What Fashion’s E-Commerce and Tech Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
What Fashion’s E-Commerce and Tech Professionals Need to Know Today
BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.
Retail
Is the Luxury Watch Market Turning a Corner?
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
Is the Luxury Watch Market Turning a Corner?
While demand still lags behind supply, some observers believe Swiss timepieces will see renewed interest in the face of tech fatigue and disillusionment with luxury fashion.
Beauty
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
The Multi-Step Beauty Routine Moves Beyond the Face
It’s not just facial skincare that gets 10 steps or more these days as influencers drive demand for entire scalp, hair, body and hand care routines.
Technology
Fashion’s New Era of Product Discovery
AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.
Fashion’s New Era of Product Discovery
AI-powered curation across content and search is helping shoppers overwhelmed by choice to find the items they want, with benefits for brands and retailers, according to the BoF-McKinsey State of Fashion 2025.
Sustainability
Textile Recycling: Big Opportunity or Risky Business?
French engineering giant Technip Energies builds oil refineries and liquefied natural gas platforms. Now, it’s aiming to establish a $2 billion business regenerating polyester.
Textile Recycling: Big Opportunity or Risky Business?
French engineering giant Technip Energies builds oil refineries and liquefied natural gas platforms. Now, it’s aiming to establish a $2 billion business regenerating polyester.
The News in Brief
Fayed Abuse Victims Seek Up to £150 Million From Harrods
The retailer currently has a £62 million provision set aside for redress payments, but victims’ lawyers say more is likely needed.
Puig Acquires Sun Care Brand Isdin
The conglomerate bought its former partner’s 50 percent share to take full ownership of the Spanish skincare label.
Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.
CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
The trade body’s president physically restrained animal rights activists after they stormed a Cos runway show at New York Fashion Week.
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
Arizona Accuses L’Oréal of Concealing Cancer Risks Linked to Hair Relaxers
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.