Shein Discloses FTC Probe in US, Warns of Significant Payments
According to documents the ultra-fast-fashion company filed in connection with its planned Hong Kong IPO, Shein is cooperating with the investigation and could face significant fines.
influencers
Sports
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
On: Capitalising on the Perennial Sportswear Boom
Sportswear brands can lean into innovation, technology and collaborations to build credibility with outdoor-focused consumers, explains On's co-founder for The State of Fashion 2024.
Retail
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
How to Reach Shoppers When They’re Not in the Mood to Shop
As savings dwindle and credit card debt soars, the American consumer’s famed resilience is starting to show some cracks. Brands and retailers would be wise to take a more sensitive approach to courting them.
Global Markets
The Best of BoF 2023: Opportunities and Threats in Global Markets
Fashion businesses operating in diverse markets across Asia, the Middle East, Latin America, Eastern Europe and Africa spent much of 2023 navigating a complex and delicate set of trade-offs.
The Best of BoF 2023: Opportunities and Threats in Global Markets
Fashion businesses operating in diverse markets across Asia, the Middle East, Latin America, Eastern Europe and Africa spent much of 2023 navigating a complex and delicate set of trade-offs.
Marketing
Eyewear Firm Safilo Ends Licensing Deal With Influencer Ferragni
Italian eyewear maker Safilo Group SpA said it ended its licensing deal with influencer Chiara Ferragni, who is mired in a controversy over charity donations.
Eyewear Firm Safilo Ends Licensing Deal With Influencer Ferragni
Italian eyewear maker Safilo Group SpA said it ended its licensing deal with influencer Chiara Ferragni, who is mired in a controversy over charity donations.
Beauty
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Beauty
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
The Fastest-Growing Beauty Influencers of 2023
Multiple social platforms announced their next generation of creators this week, but TikTok creates overnight beauty stars like no other.
Global Markets
Can Global Brands See Beyond Bollywood in India?
Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.
Can Global Brands See Beyond Bollywood in India?
Actors are a particularly effective way of reaching Indian consumers, but fashion brands should consider widening the net to include other famous faces like local musicians, athletes and celebrity influencers, say marketing experts.
Marketing
How TikTok Changed PR
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
How TikTok Changed PR
Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
Marketing
TikTok is Killing Its Creator Fund After Months of Criticism From Influencers
The video-sharing platform announced Monday that the fund — through which TikTok promised to pay creators $1 billion — will be discontinued in December.
TikTok is Killing Its Creator Fund After Months of Criticism From Influencers
The video-sharing platform announced Monday that the fund — through which TikTok promised to pay creators $1 billion — will be discontinued in December.
Beauty
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
Checking In on Instagram’s Threads
Usage is creeping back up, but many of the biggest beauty and fashion brands and influencers are still taking a wait-and-see approach to the platform.
Marketing
Skims Named Underwear Partner of the NBA
The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.
Skims Named Underwear Partner of the NBA
The National Basketball Association announced a multi-year partnership with Skims, the shapewear, intimates and apparel label founded by Kim Kardashian, on Monday.
Beauty
On TikTok Shop, Any Beauty Product Can Be a Viral Star
The platform’s freewheeling approach to e-commerce has opened the floodgates for established labels, grey-market sellers and influencers to entice beauty shoppers to buy. But with little oversight over fake product listings, brands must negotiate how much control they want to give over to the app.
On TikTok Shop, Any Beauty Product Can Be a Viral Star
The platform’s freewheeling approach to e-commerce has opened the floodgates for established labels, grey-market sellers and influencers to entice beauty shoppers to buy. But with little oversight over fake product listings, brands must negotiate how much control they want to give over to the app.
The News in Brief
Frasers Group Takes a Position in Burberry
The billionaire Mike Ashley’s investment arm disclosed Tuesday it holds an interest worth a potential 4.2 percent of the voting rights in Burberry.
EssilorLuxottica Beats Forecasts, AI Glasses and Myopia Products Drive Growth
The Franco-Italian eyewear maker reported a 15 percent rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Whoop Names Kyle Leahy Chief Commercial Officer
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
Chinese Jeweller Laopu Gold’s Shares Drop on Growth Outlook
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.
Unilever Lifts Outlook on Strongest Volume Growth in Over A Decade
Unilever upgraded its annual forecast on Tuesday, as consumers reached for brands like Vaseline and Dove despite household budget concerns stemming from the Iran war.
J&J to Pay $5.5 Billion to Settle Talc-Related Cancer Claims
Johnson & Johnson on Monday said it agreed to a $5.5 billion commitment to resolve years of litigation related to claims that its talc products caused ovarian cancer.
Lenzing Closes UK, Austria Sites in Turnaround Bid
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.