Kevin Murphy Appoints New CEO
The Australian hair care brand has named Elisa Fischer its new global chief executive as it looks to push deeper into international markets.
influencers
Partner Content
Building Positive Impact Through Resilience and Achievements
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Building Positive Impact Through Resilience and Achievements
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Marketing
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Why Influencers Want You in Their Group Chats
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Beauty
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
Beauty Brands Tread Lightly With ‘Tradwives’
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
Partner Content
How Marketplace Models Are Driving Growth in Beauty
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
How Marketplace Models Are Driving Growth in Beauty
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
Media
At the Met Gala, the Fantasy Was Intact
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
At the Met Gala, the Fantasy Was Intact
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
Beauty
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
What Ban? Brands Double Down on TikTok Shop
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
Beauty
Coty Announces College Basketball Star Jared McCain as Sally Hansen Ambassador
20-year-old Duke University guard McCain will be the nail care brand’s first-ever athlete ambassador.
Coty Announces College Basketball Star Jared McCain as Sally Hansen Ambassador
20-year-old Duke University guard McCain will be the nail care brand’s first-ever athlete ambassador.
Marketing
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Why Aimee Song Is Taking a Different Approach to the Influencer Brand
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
Beauty
The Center Invests in Claudia Sulewski’s Brand Cyklar
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
The Center Invests in Claudia Sulewski’s Brand Cyklar
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
Beauty
TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand
Dermatologist-founded skincare brands are often found at luxury retailers with price points to match. But the newest one to hit the market is geared toward the TikTok set.
TikTok Influencer Dr. Muneeb Shah Launches Skincare Brand
Dermatologist-founded skincare brands are often found at luxury retailers with price points to match. But the newest one to hit the market is geared toward the TikTok set.
Beauty
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Bum Bum Cream, Bikini Pics and Body Spray: What’s Behind the Sol de Janeiro Hype
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
Direct-to-Consumer
Why DTC Accessories Maker Cuyana Is Going Upmarket
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
Why DTC Accessories Maker Cuyana Is Going Upmarket
After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.
The News in Brief
Mco Parent VidaCorp Rebrands to Axia Beauty Group
The company, which also owns brands Nude by Nature and Poni, also announced its new global headquarters and chief marketing officer.
Fayed Abuse Victims Seek Up to £150 Million From Harrods
The retailer currently has a £62 million provision set aside for redress payments, but victims’ lawyers say more is likely needed.
Puig Acquires Sun Care Brand Isdin
The conglomerate bought its former partner’s 50 percent share to take full ownership of the Spanish skincare label.
Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.
CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
The trade body’s president physically restrained animal rights activists after they stormed a Cos runway show at New York Fashion Week.
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.