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influencers

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.

Direct-to-Consumer

Why DTC Accessories Maker Cuyana Is Going Upmarket

After reaching $300 million in sales last year, the 10-year-old DTC accessories brand is banking on a new line of higher-priced bags to increase customer loyalty and reposition the company as a destination for fashion-minded consumers.


Beauty

Hyram Yarbro and The Inkey List Part Ways

The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.

Beauty

Hyram Yarbro and The Inkey List Part Ways

The partners created the skin care line Selfless by Hyram as a joint venture soon after the influencer’s rise to TikTok fame during the pandemic. But the label faced growing pains, due to high price points and questions of authenticity.


Beauty

How Beauty Can Navigate a China Rebound

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.

Beauty

How Beauty Can Navigate a China Rebound

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.


Beauty

Kosas Masters the Art of Reinvention

First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.

Beauty

Kosas Masters the Art of Reinvention

First with Gwyneth Paltrow and now with TikTok’s Gen-Z beauty queens, Kosas has charted a course to growth through rebranding, new products and customer base expansion.


Beauty

Cult Skincare Brand Dieux Makes Sephora Debut

Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.

Beauty

Cult Skincare Brand Dieux Makes Sephora Debut

Popularised on social media thanks to its signature green eye masks, Dieux makes its move into physical retail.


Creative Class

Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.

Creative Class

Creating Cultural Moments in the Age of Algorithms

Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.


Beauty

Why Fast Fashion Can’t Seem to Crack Beauty

Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.

Beauty

Why Fast Fashion Can’t Seem to Crack Beauty

Retailers like Zara and H&M are upping their beauty efforts with celebrity-fronted lines and new categories. But building a buzzy beauty line presents a different challenge than making and selling trendy clothes.


Beauty

Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.

Beauty

Inside the Glam Vs. Clean Girl Beauty Trend Battle

Minimalist and maximalist makeup aesthetics duel it out on TikTok as influencers and brands aim to keep up with the cultural zeitgeist.


Beauty

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.

Beauty

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.


Beauty

Kim Kardashian Teases Return of Makeup and Fragrance

While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022.

Beauty

Kim Kardashian Teases Return of Makeup and Fragrance

While Kardashian previously offered a range of cosmetics and perfume, her focus has been solely on skincare since launching a prestige skincare line, Skkn by Kim, in June 2022.


Beauty

Susan Yara Joins Influencer Marketing Agency The Digital Dept. to Form New Beauty Division

The beauty entrepreneur's talent management firm, GlowLab Collective, will form the basis of the new vertical.

Beauty

Susan Yara Joins Influencer Marketing Agency The Digital Dept. to Form New Beauty Division

The beauty entrepreneur's talent management firm, GlowLab Collective, will form the basis of the new vertical.


Retail

The Fashion Trends to Watch in 2024, by the Numbers

From Barbiecore to quiet luxury, fashion’s lightning fast trend cycle took brands and retailers for a ride in 2023. Here’s what we will take with us in 2024 — and what’s still to come.

Retail

The Fashion Trends to Watch in 2024, by the Numbers

From Barbiecore to quiet luxury, fashion’s lightning fast trend cycle took brands and retailers for a ride in 2023. Here’s what we will take with us in 2024 — and what’s still to come.