TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Change-makers Malala Yousafzai and HRH Princess Beatrice, together with sporting icons Maria Sharapova and Billie Jean King, joined BoF’s Imran Amed and Aman Essentials’ Kristina Romanova for a dinner in London’s Mayfair.
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
Instagram’s broadcast channel feature is becoming a favourite for online creators and brand founders as a place to seek feedback and share a more unvarnished look at their lives. It’s also proving to be a powerful marketing tool.
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
A new crop of influencers that post homemade recipes and homemaking advice in combination with beauty tips are gaining ground online. But engaging with their large audiences requires nimbly sidestepping some uncomfortable themes.
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
At The Business of Beauty Global Forum, Front Row’s marketplace partnership VP of brand strategy, Alex Carmody, shared insights on how marketplaces can be used to build routes to core customers.
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
Brands say they’re barreling ahead with marketing and commerce on the app, even as the clock starts ticking for owner ByteDance to sell it or shut it down.
20-year-old Duke University guard McCain will be the nail care brand’s first-ever athlete ambassador.
20-year-old Duke University guard McCain will be the nail care brand’s first-ever athlete ambassador.
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
With her new knitwear-centric label, Amiya, the influencer wants to create something with appeal beyond her “Song of Style” moniker — and that avoids the fate that has befallen so many brands led by internet personalities.
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
The company behind Naturium’s recent sale adds the body care brand to its portfolio.
Dermatologist-founded skincare brands are often found at luxury retailers with price points to match. But the newest one to hit the market is geared toward the TikTok set.
Dermatologist-founded skincare brands are often found at luxury retailers with price points to match. But the newest one to hit the market is geared toward the TikTok set.
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
From body cream to fragrance, L’Occitane’s crown jewel has lured TikTokers, tweens and shareholders alike. Now, at the height of its popularity, the latter thinks the buzzy beauty brand deserves its own public listing.
The Franco-Italian eyewear maker reported a 15% rise in first-half profit, beating expectations, while revenue growth was driven by strong demand for AI-enabled glasses myopia products.
Leahy joins the wearables brand from Glossier, where she was chief executive for three years.
The jeweller lost $2.1 billion in market value after forecasting first-half 2026 revenue growth of up to 66 percent, a sharp slowdown from last year that unsettled investors in one of China’s most viral consumer brands.
Unilever upgraded its annual forecast on Tuesday, as consumers reached for brands like Vaseline and Dove despite household budget concerns stemming from the Iran war.
Johnson & Johnson on Monday said it agreed to a $5.5 billion commitment to resolve years of litigation related to claims that its talc products caused ovarian cancer.
The closures are the latest in a series of cost-cutting and refinancing measures at the textile maker, which has faced headwinds from competition in China and India.
French newspaper Le Monde published a six-part series last week on the tycoon, including alleged tensions among his family members driven by succession.
CVC Capital Partners is considering buying a stake in the fashion jeweller from private-equity firm TPG Inc., according to people familiar with the matter.