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Beauty

Claudia Schiffer Announced as Rhode Ambassador

The supermodel stars in a campaign for a forthcoming moisturising product, Butter Balm.

Beauty

Claudia Schiffer Announced as Rhode Ambassador

The supermodel stars in a campaign for a forthcoming moisturising product, Butter Balm.


Sports

The BoF 500: Fashion’s Industry Olympics Comes to Paris

Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.

Sports

The BoF 500: Fashion’s Industry Olympics Comes to Paris

Rising talents and industry legends united to celebrate the new members of the definitive index of people shaping the global fashion industry.


News & Analysis

Introducing the BoF 500 Class of 2024

Explore the 100 new additions to The Business of Fashion’s definitive index of people shaping the global fashion industry.

News & Analysis

Introducing the BoF 500 Class of 2024

Explore the 100 new additions to The Business of Fashion’s definitive index of people shaping the global fashion industry.


News & Analysis

Alessandro Michele, Michelle Yeoh, Francesca Bellettini, Zac Posen and Angel Reese Are Our BoF 500 Cover Stars

On Friday September 27, The BoF 500 Class of 2024 will be unveiled. To mark the occasion, The Business of Fashion sat down with five members of our global community as they embark on new chapters in their careers.

News & Analysis

Alessandro Michele, Michelle Yeoh, Francesca Bellettini, Zac Posen and Angel Reese Are Our BoF 500 Cover Stars

On Friday September 27, The BoF 500 Class of 2024 will be unveiled. To mark the occasion, The Business of Fashion sat down with five members of our global community as they embark on new chapters in their careers.


Beauty

‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight

“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.

Beauty

‘Mormon Wives’ Puts Momfluencers’ Selling Power in the Spotlight

“The Secret Lives of Mormon Wives” on Hulu sheds light on a powerful influencer segment that drives shopping habits well beyond Salt Lake City.


Beauty

What Would a Post-TikTok US Mean for Brands? Look to India

TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.

Beauty

What Would a Post-TikTok US Mean for Brands? Look to India

TikTok’s future in the US is being put to the test this week, as the ByteDance-owned app fights its looming ban in court. If its efforts fail, India’s social media marketing landscape could serve as a blueprint for brands in a post-TikTok world.


Marketing

Who Gets to Own a Meme?

Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.

Marketing

Who Gets to Own a Meme?

Multiple people applied to trademark the viral phrase “very demure, very mindful,” bringing into focus the question of who gets to capitalise on cultural moments.


Beauty

The Dangers of ‘Casualising’ Injectables

From botulism to HIV, horror stories of minimally invasive cosmetic procedures have gained a national spotlight as consumers have turned to unlicensed practitioners.

Beauty

The Dangers of ‘Casualising’ Injectables

From botulism to HIV, horror stories of minimally invasive cosmetic procedures have gained a national spotlight as consumers have turned to unlicensed practitioners.


Beauty

Why Brands Are Inviting Customers on Influencer Trips

Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.

Beauty

Why Brands Are Inviting Customers on Influencer Trips

Lavish trips full of free swag are no longer exclusively for the high-follower-count elites.


Beauty

Tati Westbrook Settles Lawsuit, Leaves Halo Beauty, Plans to Relaunch Beauty Brand

The beauty guru announced that her legal drama over her supplement and beauty brands has come to an end.

Beauty

Tati Westbrook Settles Lawsuit, Leaves Halo Beauty, Plans to Relaunch Beauty Brand

The beauty guru announced that her legal drama over her supplement and beauty brands has come to an end.


Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.

Retail

J.Crew’s Unorthodox Olympics Moment

The American retailer was able to tap into the cachet of the world’s largest sporting event without being an official sponsor or licensee. The result was one of its most successful collaborations in recent memory.


Marketing

ShopMy Puts Its Spin on the Sponsored Post

With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.

Marketing

ShopMy Puts Its Spin on the Sponsored Post

With its new “Opportunities” feature, ShopMy will facilitate deals that allow brands to be able to pay influencers for organic mentions on their channels.