Perfume Maker Givaudan’s Sales Beat Estimates, Tariff Paybacks Weigh on Shares
Givaudan’s second-quarter organic sales came in ahead of market estimates on Thursday, but its shares fell 5 percent on litigation costs and tariff repayments.
influencers
Beauty
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
How to Buy a Vogue Spread
A clean girl makeup brand makes a case for the online-offline campaign, using a recent brand trip as an advertorial opportunity.
Partner Content
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Creative Class
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.
The BoF Podcast | Nara Smith and Lucky Blue Smith on Living Authentically in Viral Moments
At BoF VOICES 2024, Lucky Blue Smith and Nara Smith discussed the pressures of being in the public eye, and how staying true to themselves is core to their success — and their sanity.
Beauty
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.
Marketing
What Fashion PR & Communications Professionals Need to Know Today
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
What Fashion PR & Communications Professionals Need to Know Today
This month, BoF Careers provides essential sector insights to help PR & communications professionals decode fashion’s creative landscape.
Global Markets
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
Partner Content
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Increasing Brand Presence and Impact on TikTok
Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., share their insights on how to best engage the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform.
Beauty
RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief
While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.
RFK Jr. Is Poised to Be America’s Wellness Influencer-in-Chief
While doctors are alarmed about RFK Jr.’s views on vaccines, parts of the wellness world are embracing Trump’s pick for Health and Human Services secretary.
Marketing
Did These Fashion and Beauty Trends Predict Trump’s Comeback?
The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.
Did These Fashion and Beauty Trends Predict Trump’s Comeback?
The former president’s victory shocked many Democrats. But there were signs bubbling up in the culture well before election night that America was about to take a lurch to the right.
Global Markets
Meet India’s New ‘It Girls’
Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Meet India’s New ‘It Girls’
Fashion brands like Dior, Ralph Lauren and Jimmy Choo are cosying up to a new generation of actresses, socialites and aristocrats who capture the zeitgeist in India’s rapidly growing luxury market.
Partner Content
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.
Unpacking the GCC’s Fashion and Beauty Growth Opportunities at Oud Fashion Talks
For its third edition, Oud Fashion Talks welcomed international and regional fashion professionals to Kuwait. Panel talks featured local emerging designers, beauty entrepreneurs, industry-leading content creators and the first public interview from CEO of luxury e-commerce platform Ounass, Khalid Al Tayer, in conversation with BoF’s Imran Amed.
Beauty
An Instagram Beauty Brand Navigates a TikTok World
Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.
An Instagram Beauty Brand Navigates a TikTok World
Since 2016, Kristin Noel Crawley has grown KNC Beauty slowly and steadily. Now, she’s ready for its big break.
The News in Brief
Trump to Impose Forced Labour Duties on Friday as Temporary 10% US Tariffs Expire
The move is the White House’s latest effort to restore Trump’s campaign vision of a near-global tariff after the US Supreme Court in February struck down his ‘reciprocal’ duties.
LVMH Appoints General Manager of Fragrance
Givenchy executive Yann Musquin will lead the group’s fragrance portfolio, succeeding longtime division head Romain Spitzer.
India Changes Rule in Win for Foreign E-Commerce Companies
In a major win for Amazon, which lobbied for the change, the government will allow foreign e-commerce companies to buy products directly from Indian sellers and sell them to overseas customers.
Skincare Brand Prequel Appoints C-Suite
The dermatologist-developed label has named Nathalie Kristo as its first chief executive officer and Toral Patel as chief marketing officer.
Moncler Group Second-Quarter Sales Rise 5% as Stone Island Brand Outperforms
Stone Island’s strong performance helped offset slower growth at the Moncler brand, as the group continues its push to become less dependent on its iconic winter outerwear.
Mulberry Quarterly Sales Jump 23% as Turnaround Gathers Pace
The British luxury handbag maker reported a strong start to fiscal 2027 as CEO Andrea Baldo’s strategy gains traction and the brand gears up for designer Christopher Kane’s runway debut in September.
Phillip Lim Announces New Brand PlayLoveWin
The designer departed his namesake label 3.1 Phillip Lim in November 2024 to pursue personal projects.