Puig Acquires Sun Care Brand Isdin
The conglomerate bought its former partner’s 50 percent share to take full ownership of the Spanish skincare label.
influencers
Beauty
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
The Fragrance Brand, the Influencer and the $60,000 Wedding Gift
It’s gonna be one heck of a thank-you note — or one winning strategy for how companies should (and shouldn’t) dole out swag to brides.
Media
Exclusive: Condé Nast to Launch Influencer Storefront Platform
Next year, the Vogue publisher will release Vette, an online marketplace where creators can sell the products they tout in their content. But to stand out in the influencer marketing space, it’ll face plenty of competition.
Exclusive: Condé Nast to Launch Influencer Storefront Platform
Next year, the Vogue publisher will release Vette, an online marketplace where creators can sell the products they tout in their content. But to stand out in the influencer marketing space, it’ll face plenty of competition.
Retail
Millennial Yoga Guru Sues Alo For Age Discrimination
One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.
Millennial Yoga Guru Sues Alo For Age Discrimination
One of the celebrity-favourite athleisure brand’s yoga instructors, now in her 40s, alleges she was let go for no longer conforming to the “Alo aesthetic.” Her case hinges on whether influencers like her are employees or private contractors.
Retail
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Dairy Boy Brings a Connecticut Farmhouse to Soho
The influencer Paige Lorenze opened her third pop-up in New York City over the weekend, selling fleeces, barn jackets and more to thousands of fans who have bought into her Gen-Z-friendly vision of New England-inspired Americana.
Beauty
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Media
Why Influencers Are Courting Legacy Media
TikTok stars are seeking prestige and credibility from publications like Vogue and The New York Times — trading viral moments for lasting influence. But to be effective, influencers and publicists alike need to consider if their talent is actually news-worthy.
Why Influencers Are Courting Legacy Media
TikTok stars are seeking prestige and credibility from publications like Vogue and The New York Times — trading viral moments for lasting influence. But to be effective, influencers and publicists alike need to consider if their talent is actually news-worthy.
Direct-to-Consumer
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
How to Build a Male Influencer Brand
A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.
Marketing
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Brands Are Using OnlyFans Stars to Make Sex Sell, Again
After years of risk aversion, brands are returning to more sex-centric advertising. The new twist on the age-old tactic incorporates everything from OnlyFans creators to steamy novels.
Beauty
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
K-Makeup Couldn’t Go Global. Now It’s Trying Again.
Ten years after they failed to catch on outside Asia, Korean cosmetic brands are bringing TikTok virality and expanded shade ranges back to the West in the hopes they can ride K-beauty’s second wave to success.
Beauty
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
Beauty’s Great Menopause Conundrum
Over the past half decade, beauty has attempted to ride the menopause wave with mixed results. A new crop of brands is seeking success by embracing hormones, ageing Millennials and telemedicine.
Beauty
An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.
An Online ‘Beauty Broker’ Feud Ends Up in Court
Famous for her social media presence and service that vets plastic surgeons, 'Beauty Broker' Melinda Farina’s battle against an anonymous Reddit account has resulted in multiple legal cases that may play out in court as early as fall 2025.
Media
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Just How Big Can Fashion Substack Get?
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
The News in Brief
Hugo Boss Chairman to Step Down Amid Frasers Group Pressure
Stephan Sturm is stepping down, as the German fashion house's largest shareholder seeks to beef up its board representation alongside its takeover bid for the brand.
CFDA’s Steven Kolb Involved in Altercation with PETA Protestors
The trade body’s president physically restrained animal rights activists after they stormed a Cos runway show at New York Fashion Week.
GQ Philippines Names Danyl Geneciran Editor in Chief
The former Vogue Man Philippines editor will helm GQ’s 23rd international title, whose debut issue features covers starring Darren Criss, Jordan Clarkson and Erwan Heussaff.
Human Made Discloses $3.6 Million Undercover Purchase Price and Long-Term Financial Targets
The Tokyo-listed company will pay $3.6 million in cash for 100 percent of Undercover, with founder Jun Takahashi relinquishing corporate duties to focus solely on design.
Arizona Accuses L’Oréal of Concealing Cancer Risks Linked to Hair Relaxers
The beauty conglomerate faces over 12,000 similar lawsuits filed by individuals that have been consolidated in a Chicago federal court.
Space NK Names New CEO, Andy Lightfoot Steps Down
Chief marketing officer Emma Simpson-Scott will succeed Lightfoot, who is leaving the UK retailer after seven years at the helm.
EssilorLuxottica Managers Defend CEO After Heir Lashes Out
Twenty top lieutenants to CEO Francesco Milleri came to their boss’s defense in an escalating feud with Leonardo Maria Del Vecchio, a son of the founder who abruptly left a senior role at the company.