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News & Analysis

In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.

News & Analysis

In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023

Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.


News & Analysis

Introducing The BoF 500 Class of 2023

Explore the latest additions to The Business of Fashion’s definitive index of the people shaping the global fashion industry of today and tomorrow.

News & Analysis

Introducing The BoF 500 Class of 2023

Explore the latest additions to The Business of Fashion’s definitive index of the people shaping the global fashion industry of today and tomorrow.


News & Analysis

Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars

On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.

News & Analysis

Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars

On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.


Beauty

For Makeup Artist Brands, Backstage Beauty Takes a Backseat

A spot backstage was once the most coveted position at New York Fashion Week for makeup artists-turned-brand founders, but creatives like Katie Jane Hughes, Donni Davy and Danessa Myricks are now focused on celebrities, consumers and social media.

Beauty

For Makeup Artist Brands, Backstage Beauty Takes a Backseat

A spot backstage was once the most coveted position at New York Fashion Week for makeup artists-turned-brand founders, but creatives like Katie Jane Hughes, Donni Davy and Danessa Myricks are now focused on celebrities, consumers and social media.


Partner Content

Innovating Influencer Marketing to Drive Growth

In 2022, brands spent more than three times the amount than 10 years prior to acquire each customer through marketing. Jennifer Piña, vice president of strategic partnerships at social commerce platform MagicLinks, shares why influencer marketing remains a powerful investment.

Partner Content

Innovating Influencer Marketing to Drive Growth

In 2022, brands spent more than three times the amount than 10 years prior to acquire each customer through marketing. Jennifer Piña, vice president of strategic partnerships at social commerce platform MagicLinks, shares why influencer marketing remains a powerful investment.


Beauty

What Really Happens on a Tarte Influencer Trip

For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.

Beauty

What Really Happens on a Tarte Influencer Trip

For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.


Marketing

How Brands Can Get Influencer Trips Right

Influencer trips have come roaring back post-pandemic, sometimes to an opulent degree. A growing number of brands are toning down their events to deepen creator relationships without a PR headache.

Marketing

How Brands Can Get Influencer Trips Right

Influencer trips have come roaring back post-pandemic, sometimes to an opulent degree. A growing number of brands are toning down their events to deepen creator relationships without a PR headache.


Marketing

Can Internet ‘It Girl’ Mia Khalifa Build a Lasting Business?

The adult-film-turned-social-media star, who is quickly becoming a force in fashion, launched jewellery line Sheytan this week alongside former Ye and Virgil Abloh collaborator Sara Burn. She has a knack for generating conversation online, but sustaining a brand represents a whole new challenge.

Marketing

Can Internet ‘It Girl’ Mia Khalifa Build a Lasting Business?

The adult-film-turned-social-media star, who is quickly becoming a force in fashion, launched jewellery line Sheytan this week alongside former Ye and Virgil Abloh collaborator Sara Burn. She has a knack for generating conversation online, but sustaining a brand represents a whole new challenge.


China

Explainer: Why Men’s Skin Care Is Booming in China

Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.

China

Explainer: Why Men’s Skin Care Is Booming in China

Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.


Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.

Marketing

How Brands Make Community More Than a Buzzword

A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.


Retail

Shopping Events Are Back. Here’s How to Make the Most of Them

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.

Retail

Shopping Events Are Back. Here’s How to Make the Most of Them

As digital advertising costs climb, fashion brands are embracing events like in-store happy hours, trunk shows and parties in various formats to generate brand awareness and drive sales.


China

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.

China

Can China’s Cosmetics Giant Florasis Crack America?

The brand known for its traditional and ornate Chinese aesthetic will be one of the first major C-beauty players to go global when it touches down in the US and Japan later this year.