Shein Seeks $30 Billion to $40 Billion Valuation for August IPO, Sources Say
The valuation target marks a dramatic reset for Shein, which plans to launch its IPO as early as mid-August, three people familiar with the matter said.
influencers
Marketing
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
The Instagrammer Who Became a Fashion Powerbroker
A simple post by @upnextdesigner’s Albert Ayal can change a young designer’s career. But Ayal is as much a connector as a curator.
Global Markets
Roberto Cavalli Taps Karen Wazen for Global Fragrance Campaign
The Lebanese-born, Dubai-based influencer and entrepreneur is the first Middle Eastern ambassador to front a global campaign for the Italian luxury brand.
Roberto Cavalli Taps Karen Wazen for Global Fragrance Campaign
The Lebanese-born, Dubai-based influencer and entrepreneur is the first Middle Eastern ambassador to front a global campaign for the Italian luxury brand.
Luxury
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
Chanel’s TikTok Controversy Won’t Stop Luxury’s Advent Calendar Craze
The French label’s $825 calendar may have been a Christmas flop, but brands still see an opportunity to leverage the tradition to generate marketing buzz in the lead up to the lucrative holiday shopping period.
China
Chinese Streetwear Platform Poizon To Invest $50 Million in Content Pivot
The Shanghai-based streetwear platform, known locally as Dewu, announced its intention to invest 320 million yuan ($50.23 million) in promoting new content creators.
Chinese Streetwear Platform Poizon To Invest $50 Million in Content Pivot
The Shanghai-based streetwear platform, known locally as Dewu, announced its intention to invest 320 million yuan ($50.23 million) in promoting new content creators.
Marketing
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
To Hold Gen-Z’s Attention, Brands Need to Show Some Personality
Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.
Technology
Influencer Marketing Platform LTK Valued at $2 billion as SoftBank Invests
Influencer marketing platform LTK raises $300 million from SoftBank.
Influencer Marketing Platform LTK Valued at $2 billion as SoftBank Invests
Influencer marketing platform LTK raises $300 million from SoftBank.
Beauty
L’Oréal Offers Vouchers to End Spat With China’s “Lipstick Brother”
French cosmetics giant L’Oréal is offering shopping vouchers to some Chinese customers to settle a dispute over discounts that drew the ire of the country’s top two livestreaming sales stars, the pair said.
L’Oréal Offers Vouchers to End Spat With China’s “Lipstick Brother”
French cosmetics giant L’Oréal is offering shopping vouchers to some Chinese customers to settle a dispute over discounts that drew the ire of the country’s top two livestreaming sales stars, the pair said.
China
China’s Top Livestreaming Sales Stars in Dispute With L’Oréal
China’s top two livestreaming sales stars said they have suspended cooperation with French cosmetics giant L’Oreal over a dispute about prices during Alibaba Group’s Singles Day shopping promotion earlier this month.
China’s Top Livestreaming Sales Stars in Dispute With L’Oréal
China’s top two livestreaming sales stars said they have suspended cooperation with French cosmetics giant L’Oreal over a dispute about prices during Alibaba Group’s Singles Day shopping promotion earlier this month.
China
Brands Rake in Millions as Alibaba’s Singles’ Day Enters Last Stretch
Alibaba said that nearly 400 brands, including Apple Inc and L’Oréal SA, have raked in more than $15 million in sales each during its Singles Day extravaganza, as the toned-down event headed into its final hours on Thursday.
Brands Rake in Millions as Alibaba’s Singles’ Day Enters Last Stretch
Alibaba said that nearly 400 brands, including Apple Inc and L’Oréal SA, have raked in more than $15 million in sales each during its Singles Day extravaganza, as the toned-down event headed into its final hours on Thursday.
Marketing
Can Influence Be Taught?
As the influencer industry has grown, so too has the number of resources offering to help individuals get their start in content creation.
Can Influence Be Taught?
As the influencer industry has grown, so too has the number of resources offering to help individuals get their start in content creation.
Marketing
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Can Brands Make Instagram Less Toxic?
Leaked internal documents show Facebook is concerned the fashion and beauty content on its platforms can make users feel worse about themselves. But brands must assess their own culpability too.
Marketing
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
Inside Balmain’s Entertainment Marketing Strategy
Balmain is betting on a full-fledged entertainment strategy — including a scripted television series and music festival — to regain relevance against fashion’s power players. But will it work?
The News in Brief
Zalando Narrows Profit Outlook, Sees Growth at Lower End of Range
The online fashion retailer said 2026 revenue and growth will land in the lower half of its previously guided range and narrowed its adjusted operating profit outlook.
Nivea Maker Beiersdorf Cuts Guidance for 2026, Citing Market Conditions
Beiersdorf trimmed its full-year guidance on Monday on slower-than-expected recovery at its core brand Nivea and other economic headwinds.
Soshe Launches at Ulta Beauty
The refillable clean makeup brand will enter the complexion category as it makes its debut across over 700 Ulta Beauty doors.
Shein Said to Weigh Cost Reset for Late Backers Before IPO
The retailer is considering lowering the investment cost for late backers who came in at a valuation of up to $64 billion as it prepares to list at a much lower value, people familiar with the matter said.
GLP-1 and Cosmeceutical Skincare Usage Spike Bathroom Mini Fridge Demand
As shoppers incorporate weight-loss drugs and more sophisticated skincare into their daily routines, a cottage industry is growing.
The Met’s Next Fashion Blockbuster Will Spotlight Galliano
The fashion icon, as famous for his singular talent as a scandal that cost him one of the industry’s top jobs, will become one of only three living designers to get a major solo exhibition at the museum.
Abbvie Earnings Beat Estimates as Botox Shows Signs of Revival
Abbvie reported second quarter profit and sales that topped expectations, driven by strong demand across its immunology and neuroscience franchises and further signs of a recovery in Botox.