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influencers

China

A Singles Day Without Livestream Superhosts Leaves Alibaba in a Quandary

The event, which the e-commerce giant has built up from a one day Nov. 11 sale to a nearly two-week festival, will begin with seven days of pre-sales to allow shoppers on its Taobao and Tmall marketplaces to place deposits to secure goods later at a discounted price.

China

A Singles Day Without Livestream Superhosts Leaves Alibaba in a Quandary

The event, which the e-commerce giant has built up from a one day Nov. 11 sale to a nearly two-week festival, will begin with seven days of pre-sales to allow shoppers on its Taobao and Tmall marketplaces to place deposits to secure goods later at a discounted price.


News & Analysis

BoF 500 Global Cover Stories

The Business of Fashion sat down with new and longstanding members of The BoF 500 to unearth the human stories behind their leadership, creativity, innovation and impact, from Italian fashion icon Giorgio Armani and Bollywood superstar Deepika Padukone to Khaby Lame, the Senegalese refugee who became the most-followed TikToker in the world.

News & Analysis

BoF 500 Global Cover Stories

The Business of Fashion sat down with new and longstanding members of The BoF 500 to unearth the human stories behind their leadership, creativity, innovation and impact, from Italian fashion icon Giorgio Armani and Bollywood superstar Deepika Padukone to Khaby Lame, the Senegalese refugee who became the most-followed TikToker in the world.


News & Analysis

Introducing The BoF 500 Class of 2022

Our editors have selected 103 new members to add to this influential global community based on their leadership, creativity, innovation and impact.

News & Analysis

Introducing The BoF 500 Class of 2022

Our editors have selected 103 new members to add to this influential global community based on their leadership, creativity, innovation and impact.


Media

Style Not Com: The Anti-Diet Prada

Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?

Media

Style Not Com: The Anti-Diet Prada

Beka Gvishiani’s Instagram — a wide-eyed aggregator posting fashion’s every move — has become a must-follow for industry insiders. What’s his endgame?


Media

BoF LIVE | The Influencer Economy

As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana Pearl, along with a panel of experts, unpack the state of the influencer economy, and what the future could hold.

Media

BoF LIVE | The Influencer Economy

As social media continues to evolve, so does the role of the influencer. Join us on Thursday, September 29th as BoF’s Lauren Sherman and Diana Pearl, along with a panel of experts, unpack the state of the influencer economy, and what the future could hold.


China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.

China

The Outlook for China’s $15 Billion Handbag Market

Despite economic headwinds, China is set to overtake the US as the world’s largest market for luxury handbags with domestic sales doubling in just six years. But to capture that growth potential, brands must refine their approach.


Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.

Sustainability

The Paradox of Kourtney Kardashian Selling Sustainability

Boohoo’s latest marketing move — tapping a mega-influencer as 'sustainability ambassador' — embodies the conflicts inherent in sustainability marketing.


Beauty

TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands

Investors including Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday.

Beauty

TikTok Stars Charli, Dixie D’Amelio to Start Own House of Brands

Investors including Fanatics Inc. chief executive officer Michael Rubin, Apple Inc.’s Eddy Cue and Autograph co-chairman Richard Rosenblatt took part in the $6 million financing round set to be announced Tuesday.


Technology

Is Now the Time to Hire a Virtual Influencer?

Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they’re popping up again, with Prada and Pacsun turning to virtual faces.

Technology

Is Now the Time to Hire a Virtual Influencer?

Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they’re popping up again, with Prada and Pacsun turning to virtual faces.


Retail

What Will it Take for Livestream Shopping to Work in the West?

This month, Facebook decided to pull back on livestream shopping — a tactic that has failed to gain meaningful traction in the West despite being a wild success in China.

Retail

What Will it Take for Livestream Shopping to Work in the West?

This month, Facebook decided to pull back on livestream shopping — a tactic that has failed to gain meaningful traction in the West despite being a wild success in China.


Retail

Where Celebrities Go to Fix Their £5,000 Sneakers

Shoe Lab’s founders operate on the belief that many major luxury footwear brands aren’t interested in making their shoes last, which has created an opportunity for the repair shop.

Retail

Where Celebrities Go to Fix Their £5,000 Sneakers

Shoe Lab’s founders operate on the belief that many major luxury footwear brands aren’t interested in making their shoes last, which has created an opportunity for the repair shop.


Beauty

Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.

Beauty

Kylie Cosmetics Tries to Evolve Beyond the ‘Instagram Makeup’ Era

Under Coty, Kylie Jenner’s cosmetics and skin care lines have expanded internationally. But the brand that kicked off the celebrity beauty boom seven years ago may be showing its age.