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influencers

Global Markets

The BoF Podcast | Hallyu: How the Korean Wave Is Sweeping Global Culture

Influencer Irene Kim and V&A curator Rosalie Kim join Chanel executive Yana Peel to chart South Korea’s rise to global creative juggernaut.

Global Markets

The BoF Podcast | Hallyu: How the Korean Wave Is Sweeping Global Culture

Influencer Irene Kim and V&A curator Rosalie Kim join Chanel executive Yana Peel to chart South Korea’s rise to global creative juggernaut.


Beauty

Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands

Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.

Beauty

Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands

Hyram Yarbro and Addison Rae are the latest content creators-turned-founders to discover online fame alone doesn’t translate into beauty sales.


Beauty

Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products

Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.

Beauty

Why TikTok’s Biggest Stars Are Struggling to Sell Beauty Products

Sephora has dropped Addison Rae’s Item Beauty and Hyram Yarbro’s Selfless by Hyram, which launched at the retailer to much fanfare in 2021. Both influencers failed to develop brands that resonated with their followers.


Beauty

The Debrief | How Harry Styles Built a Nail Polish Empire

Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement.

Beauty

The Debrief | How Harry Styles Built a Nail Polish Empire

Priya Rao, executive editor, Business of Beauty, joins Lauren Sherman to unpack how the singer’s lifestyle label has managed to build a loyal fan base — without his direct involvement.


Marketing

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.

Marketing

The Year Ahead: Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement.


Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.

Beauty

The Best of BoF: Beauty’s Year of Change

In 2022, the rules of beauty changed. Neon yellow replaced millennial pink, TikTok became the social marker of success, and omnichannel became the only path for survival. Explore BoF’s in-depth features and analysis on these topics and other year-defining trends like colour cosmetics’ comeback and the rise of celebrity brands.


Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.

Marketing

The Best of BoF: Marketing’s Highs and Lows

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.


Workplace & Talent

Naomi Campbell on Cultivating Inclusivity

Naomi Campbell is teaching a MasterClass on modelling fundamentals for the streaming platform. The lessons will focus on basics like how to pose and develop a signature walk but will also delve into her journey as Black model with many firsts.

Workplace & Talent

Naomi Campbell on Cultivating Inclusivity

Naomi Campbell is teaching a MasterClass on modelling fundamentals for the streaming platform. The lessons will focus on basics like how to pose and develop a signature walk but will also delve into her journey as Black model with many firsts.


Luxury

Hugo Boss CEO Daniel Grieder’s Vision For the Future of Formalwear

The State of Fashion 2023 interview: The German brand’s CEO on the post-pandemic renaissance of office wear and formalwear, with an emphasis on casualisation and comfort.

Luxury

Hugo Boss CEO Daniel Grieder’s Vision For the Future of Formalwear

The State of Fashion 2023 interview: The German brand’s CEO on the post-pandemic renaissance of office wear and formalwear, with an emphasis on casualisation and comfort.


News & Analysis

BoF Wraps Up VOICES 2022 With Celebratory Gala

After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a party inspired by the underground art scene parties of 1960s New York.

News & Analysis

BoF Wraps Up VOICES 2022 With Celebratory Gala

After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a party inspired by the underground art scene parties of 1960s New York.


Media

The Debrief | The State of the Influencer Economy

A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.

Media

The Debrief | The State of the Influencer Economy

A panel of experts, including BoF’s Lauren Sherman and Diana Pearl, detail how the business of influencing has evolved — and where it’s all going.


Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Beauty

Case Study | How to Build an Independent Beauty Brand

From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.