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Greenwashing

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Sustainability

Are Fashion’s Sustainability Efforts Misplaced?

A disappointing COP30 deal was reached in Brazil, while floods across South and Southeast Asia showed exactly why quicker action is required. Meanwhile the EU watered down sustainability legislation yet again, this time targeting deforestation. In some positive news, bans on fur and misleading ‘green’ ads made headway.

Retail

Nike and Other Ads Banned in UK Over ‘Misleading’ Green Claims

The UK’s advertising watchdog said ads from Nike, Lacoste and Superdry misled shoppers by using the term ‘sustainable’ in paid-for Google adverts.

Beauty

Opinion: How Wellness Became Toxic

If social media has amplified the “clean” beauty movement, it has also exposed it to poisonous misinformation, writes Lindsay Dahl.

Beauty

Big Beauty Bets on Standardised Eco-Scores. Will It Pay Off?

L’Oréal, Nivea and Neutrogena are rolling out new environmental labelling in a bid to stay ahead of anti-greenwashing regulations and give them an edge with consumers.

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Beauty

Are Big Beauty Brands Greenwashing Worse Than Fashion?

The sector is rife with snappy buzzwords like ‘clean’ and ‘natural,’ but beneath the surface there’s little transparency around the actions companies are taking to back up these claims, according to a new report.

Partner Content

Unpacking Fashion’s Future of Sustainability

The textile and leather certification company allows fashion brands to signpost how they comply with environmental requirements through its modular certification system. Here, interim CEO Dr. Stefan Droste discusses the role transparency and certification play in fashion today and how businesses can stay ahead of regulatory change.

Sustainability

Op-Ed | The Myth of Ethical Luxury

Beneath luxury’s glamorous surface lies a network of supply chains tangled with the same labour abuses as fast fashion. Brands can, and should, do better, argues Caterina Occhio.

Sustainability

Why Some Consumers Find Sustainable Marketing So Annoying

Overconsumption and fast fashion have become easy targets for brands flexing their climate-friendly attributes. Consumers may agree with the message — but take issue with a self-righteous tone.

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Sustainability

EU Wants All Textile Waste Regulations Ready by 2028

The European Commission wants all planned regulations requiring fashion companies to produce clothes in a more sustainable way to be in place by 2028, the EU environment commissioner said on Tuesday.

Sustainability

‘Stop Shein’ Campaign Launches in France Backed by MEP Raphaël Glucksmann

The ultra-fast-fashion company has become a a particular lightning rod for criticism of fashion's negative environmental and social impact.

News & Analysis

The 10 Themes That Will Define the Fashion Agenda in 2023

The 10 themes in The State of Fashion 2023, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlight how businesses can deploy realistic yet bold strategies to drive growth, even amid challenging times.