H&M, Adidas and Inditex Back New Effort to Address ‘Waste Colonialism’
The new initiative will explore how the industry can take responsibility for the millions of used and unsold garments exported to secondhand markets around the world.
gen-z
News & Analysis
How China’s Feiyue Sneakers, Shoes of Shaolin Monks, Are Making a Comeback
"Traditionally the go-to footwear of Shaolin monks, Chinese Feiyue sneakers are seeing a resurgence thanks to Gen Z’s love of retro heritage brands."
Luxury
China's Gen-Z Shoppers Fuelling Luxury Market Momentum
Consumers in their late teens and early 20s are rapidly taking center stage in China, the average shopper is reportedly younger than anywhere else in the world.
Retail
American Eagle Builds on Gen-Z Appeal With Diversity Message
While most teen retailers have struggled to appeal to the newest crop of young shoppers, the denim maker has remained a firm favourite among the demographic.
Media
The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.
News & Analysis
Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.
The News in Brief
Dyson’s $499 AI Toothbrush Sees Rocky Debut
The UK firm blamed a production error resulting in ‘water seepage’ for the disappearance of its newly launched camera-equipped toothbrush from stores.
Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
Novo Buys Rights to Early Obesity Pill For $2.6 Billion
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
Oura Delays US IPO
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
Maxhosa Africa Brings Pan-Africanism to Paris Fashion Week
Creative director Laduma Ngxokolo’s label is the first South African brand to stage a full runway show on the official Paris Fashion Week calendar.
Shein Shares Sink to Record Low After Profit Plunge
The ultra-fast-fashion giant’s share price fell 12 percent after it reported a steep drop in first-half operating income in its inaugural earnings as a public company.
Revolve Launches Annual Print Magazine
The annual publication, whose inaugural issue features Kendall Jenner, Alex Consani and Teyana Taylor, will be available digitally and in stores.