Sephora to Launch at Marks & Spencer
‘Sephora at M&S’ will roll out in M&S stores and online starting next spring, with plans to expand to 100 locations by the end of 2028.
Gen-Z
Latest News & Analysis
Retail
Fashion’s ‘First Mile’ Opportunity
Though poorly understood by many fashion executives and investors, upstream supply chains are a powerful lever for value creation, writes John Thorbeck in the first instalment of a new column: First Mile.
Beauty
Can Walmart Become a Major Beauty Player?
Walmart is going up against Target, Ulta and others in its efforts to become a destination where people can find some of the newest and coolest names in beauty.
Beauty
The Face Changing TikTok Skin Care
Charlotte Palermino, a leading ‘skinfluencer’ and co-founder of decidedly not clean skin care brand Dieux, is using her platform to shift the conversation around “clean beauty.”
Marketing
Neiman Marcus ‘Reintroduces’ Itself to Customers In New Campaign
The American department store, which emerged from bankruptcy in 2020, is intent on convincing shoppers it is the premiere retail destination as people reenter the world.
ADVERTISEMENT
Financial Markets
Are Luxury Brands Pushing Too Many Collaborations?
In April, luxury brands went crazy for collaborations while some of Italy’s fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month’s Market Pulse.
Marketing
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Marketing
How to Sell to College Students When Campus Is Closed
Brands like Aerie and VS Pink relied on in-person student events and campus ambassadors to drive sales. Can they replicate that success online?
Luxury
With Brand at Crossroads, Burberry's CEO Bets Big on China's Young Money
Burberry's turnaround was always going to be an uphill battle. Now, as the pandemic thwarts the company's plans to reinvigorate top-line growth this year, Marco Gobbetti is betting that a digital edge with Asia's Millennial and Gen-Z clients will pay off.
ADVERTISEMENT
Retail
How to Communicate and Connect with Gen-Z Consumers
From community dialogues to prioritising purpose, Afterpay’s Nick Molnar and Manu Atelier Co-Founder Merve Manastir share their insights into the key metrics and measures to build a relationship with the Gen-Z consumer.
Retail
Gen-Z’s Evolving Retail Priorities
Equipped with raw consumer data and an expansive market view, payment solutions provider Afterpay shares its insights on the spending priorities of the elusive Gen-Z consumer. Here, BoF identifies its key findings.
China
Will Millennial Debt Threaten China’s Luxury Rebound?
Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.
Sustainability
The Year Ahead: Sustainability Takes Centre Stage
Next year, fashion players need to swap platitudes and promotional noise for meaningful action and regulatory compliance while facing up to consumer demand for transformational change.
The News in Brief
Novo Buys Rights to Early Obesity Pill For $2.6 Billion
The Wegovy maker has signed a deal to license an experimental obesity pill from China’s Jiangsu Hengrui Pharmaceuticals as it seeks to regain share of the global GLP-1 market.
Oura Delays US IPO
The smart ring maker said on Tuesday it has delayed its US initial public offering, citing market uncertainty.
Maxhosa Africa Brings Pan-Africanism to Paris Fashion Week
Creative director Laduma Ngxokolo’s label is the first South African brand to stage a full runway show on the official Paris Fashion Week calendar.
Shein Shares Sink to Record Low After Profit Plunge
The ultra-fast-fashion giant’s share price fell 12 percent after it reported a steep drop in first-half operating income in its inaugural earnings as a public company.
China’s Golden Week Travel Surge Masks Cautious Consumer Spending
Chinese travellers are booking longer holidays and venturing further afield for this year’s National Day holiday, but that may not translate into higher retail sales.
Revolve Launches Annual Print Magazine
The annual publication, whose inaugural issue features Kendall Jenner, Alex Consani and Teyana Taylor, will be available digitally and in stores.
Scarlett Johansson’s Skincare Brand The Outset Closes
As of Monday, the premium brand’s website has been updated with a message announcing its closure.