Asos Names Law Roach ‘Stylist in Residence’
Online fashion retailer Asos has brought on celebrity stylist Law Roach to bring his creative lens and styling approach to its campaigns and recently relaunched magazine.
footwear
Retail
Adidas Launches New Premium Line, A-Type
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
Adidas Launches New Premium Line, A-Type
The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.
Technology
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
How Much Does Sneaker Innovation Matter?
With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.
Retail
Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.
Sportswear Is Set for an Epic Showdown in 2025
The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.
Technology
AI Can Now Authenticate Sneakers by Their Smell
An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.
AI Can Now Authenticate Sneakers by Their Smell
An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.
Retail
Adidas Comeback Gains Ground With Widespread Rise in Sales
The German sportswear giant notched another positive quarter under CEO Bjørn Gulden’s post-Yeezy turnaround plan.
Adidas Comeback Gains Ground With Widespread Rise in Sales
The German sportswear giant notched another positive quarter under CEO Bjørn Gulden’s post-Yeezy turnaround plan.
Sports
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
Nike’s Declining Brand Heat, in Five Charts
Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.
Sports
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
Sports
The Debrief | How Nike Ran Off Course
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
The Debrief | How Nike Ran Off Course
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
Retail
Birkenstock Disappoints Investors With Unchanged Outlook
Shares fell about 12 percent as of 7 a.m. in New York trading after the company affirmed its sales and profit targets for the fiscal year that ends Sept. 30.
Birkenstock Disappoints Investors With Unchanged Outlook
Shares fell about 12 percent as of 7 a.m. in New York trading after the company affirmed its sales and profit targets for the fiscal year that ends Sept. 30.
Retail
Kurt Geiger Increases Sales by Nearly 10% Despite Tough Times for Retailers
The company said its revenues had risen by 9.4 percent in the year to the end of January 2024. Sales of handbags boomed after it cut prices by 5 percent compared with three years ago, just as many luxury brands had upped price tags.
Kurt Geiger Increases Sales by Nearly 10% Despite Tough Times for Retailers
The company said its revenues had risen by 9.4 percent in the year to the end of January 2024. Sales of handbags boomed after it cut prices by 5 percent compared with three years ago, just as many luxury brands had upped price tags.
Sports
How Running Went High Tech
Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.
How Running Went High Tech
Forget your $285 Nike Alphaflys and that $150 Salomon technical vest. The biggest flex is turning up to run club with a perfect recovery score on Oura or Whoop.
Sports
On Records Another Bumper Quarter
The Swiss sneaker giant reported record revenues and soaring profits in its second fiscal quarter.
On Records Another Bumper Quarter
The Swiss sneaker giant reported record revenues and soaring profits in its second fiscal quarter.
The News in Brief
Boohoo’s New Chairman Stirs Controversy as Broker Drops Coverage
The online clothing retailer, which rebranded as Debenhams Group last year, said Friday that Iain McDonald had taken over from Tim Morris with immediate effect in a move aimed at ‘rebuilding equity value.’
Luxury Perfume Line Roja London Acquired by Extravaganza Beauty
Master perfumer and founder Roja Dove will remain with the brand in a new consultancy role.
UK Retail Sales Bounce Back With 0.5% Gain in August
Warm weather and a brighter national mood helped lift spending on clothing and household goods despite rising energy bills.
EssilorLuxottica Gets Rare Sell Call Amid Stock Slump, AI Glasses Concerns
Shares in the eyewear giant, one of Europe's best-rated blue chips, have dropped 55 percent since November, while concerns are mounting over slowing growth and privacy issues for its AI glasses with Meta.
Olaplex Names New CEO
Christoph Kaul will succeed Amanda Baldwin, who led the hair care label through its acquisition by Henkel earlier this year.
Perelel Expands C-Suite, Tapping Rare Beauty’s CMO
Known for its prenatal vitamins, the wellness label has hired Rare Beauty's Ashley Murphy as its chief marketing officer, while Anjelika Temple moves into the chief creative officer role.
Swiss Watch Exports Grow for Fourth Month, Overcoming US Slump
Exports in August were buoyed by China and Japan, despite a sharp decline in shipments to the US.