Skip to main content

footwear

Retail

The Next Sneaker Powerhouse?

Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.

Retail

The Next Sneaker Powerhouse?

Dick’s Sporting Goods’ surprise purchase of Foot Locker sets it up to be a major new player in the global sneaker market — if it can execute on its vision.


Retail

Exclusive: Inside Adidas’ Running Strategy

The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.

Retail

Exclusive: Inside Adidas’ Running Strategy

The company’s new supershoe for elite runners, the Adizero Adios Pro Evo 2, has arrived, and with a revamped running portfolio, Adidas aims to get more casual runners in its sneakers, too.


Retail

What Happened to the High Heel?

Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.

Retail

What Happened to the High Heel?

Once synonymous with power and elegance, high heels are adapting to new consumer values. As ballet flats, Mary Janes and kitten heels continue to rise in popularity, brands are shifting their focus to comfort and inclusivity, crafting narratives that speak to evolving ideas of femininity.


Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.

Sports

What Comes After Adidas’ Samba?

The women’s sneaker market is growing alongside rising interest in women’s sports and casualised dress codes that prioritise comfort. Yet there’s more to addressing female sneaker shoppers than just releasing another trendy low-profile silhouette.


Luxury

Luxury Slump Hits Shop Openings Across Europe’s Toniest Streets

Fashion’s biggest firms opened fewer stores last year in 2024 as the luxury slowdown hit the world’s most desirable shopping locales.

Luxury

Luxury Slump Hits Shop Openings Across Europe’s Toniest Streets

Fashion’s biggest firms opened fewer stores last year in 2024 as the luxury slowdown hit the world’s most desirable shopping locales.


Retail

Adidas Launches New Premium Line, A-Type

The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.

Retail

Adidas Launches New Premium Line, A-Type

The collection, which will feature high-end reworkings of Adidas’ most iconic items, arrives as the brand’s archive helps to drive its global popularity.


Technology

How Much Does Sneaker Innovation Matter?

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.

Technology

How Much Does Sneaker Innovation Matter?

With so many brands peddling new performance technologies, it can be hard for shoppers to understand what makes one product better than another. It's on brands to nail the right mix of form and function.


Retail

Sportswear Is Set for an Epic Showdown in 2025

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.

Retail

Sportswear Is Set for an Epic Showdown in 2025

The battle between challenger brands and incumbents is only set to intensify, pushing each camp to develop more innovative products and devise creative new ways to reach shoppers and tell their stories, according to the BoF-McKinsey State of Fashion 2025.


Technology

AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.

Technology

AI Can Now Authenticate Sneakers by Their Smell

An AI start-up working with a major sneaker resale platform believes it has found a way to authenticate footwear and potentially other products through the chemical signatures in their scent.


Retail

Adidas Comeback Gains Ground With Widespread Rise in Sales

The German sportswear giant notched another positive quarter under CEO Bjørn Gulden’s post-Yeezy turnaround plan.

Retail

Adidas Comeback Gains Ground With Widespread Rise in Sales

The German sportswear giant notched another positive quarter under CEO Bjørn Gulden’s post-Yeezy turnaround plan.


Sports

Nike’s Declining Brand Heat, in Five Charts

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.

Sports

Nike’s Declining Brand Heat, in Five Charts

Data shows that Nike's hottest sneaker styles have cooled off, contributing to a drop in Nike’s cultural cachet that new CEO Elliott Hill will need to address.


Sports

How Adidas Engineered Its Big Comeback

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.

Sports

How Adidas Engineered Its Big Comeback

Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.