Designer Collaboration

Op-Ed | How Luxury Became Fast Fashion

Step by step, luxury brands have adopted the fast fashion model, with Covid-19 set to complete the shift, argues Liroy Choufan.

05 October 2020

Luxury

Anthony Vaccarello Reveals Collaboration with Helmut Lang

In an exclusive interview with Tim Blanks, Saint Laurent Creative Director Anthony Vaccarello reveals the thinking behind his new collaboration with elusive former fashion designer Helmut Lang and his vision for a post-pandemic fashion industry.

29 September 2020

Retail

Can Roger Federer Help Build the Next Big Sportswear Brand?

The tennis legend and cult running shoe label On are launching a sneaker together. In the latest edition of the BoF Podcast, Federer shares what's next.

06 July 2020

Retail

Gap Says It Will Pay Telfar for Cancelled Collaboration

The New York designer partnered with the mall retailer before Covid-19 thwarted the plans. But Gap's announcement of a new co-branded Yeezy label last week raised questions about its prior collaboration commitments.

26 June 2020

Media

Television's Power to Launch Fashion Brands Remains Unproven

Netflix’s ‘Next in Fashion’ and Amazon’s ‘Making the Cut’ are more focused on the business of selling clothes than 'Project Runway' ever was. But can their winners become stars?

25 March 2020

Luxury

Is the Fashion Industry Moving Too Fast? Virgil Doesn’t Think So.

The Off-White founder is debuting yet another collaboration: an "Office Supplies"-inspired jewellery line with New-York based Jacob & Co.

11 March 2020

Marketing

How to Make Your Brand Cool

Cultural relevance doesn’t come easy. BoF identifies the key tactics for making a fashion label feel interesting and of-the-moment without trying too hard.

26 February 2020

Luxury

The BoF Podcast: Lewis Hamilton on How His Formula 1 Career Led Him to Collaborate With Tommy Hilfiger

From race cars to runways, Formula 1 champion Lewis Hamilton sat down with BoF’s Editor-in-Chief Imran Amed to discuss his collaboration with Tommy Hilfiger, who also makes a special appearance in this week’s episode of the BoF Podcast.

21 February 2020

Luxury

JW Anderson and Rimowa Join Moncler Genius Lineup

Following rumours of a possible Kering takeover, Moncler has turned to LVMH to find the next guest talent for its collaborations model.

03 February 2020

Luxury

Pucci Is Looking to the Moncler Model. Can It Work?

The Florentine house, which has been without a creative director for almost two years, is planning to work with guest designers on its main collections. But the formula that worked so well for Moncler isn’t a slam-dunk, plug-and-play solution for all luxury brands.

31 January 2020