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Global Markets

The Middle East Fashion Week Labyrinth

Designers in the region struggle to navigate a fragmented market of competing fashion week events with ambiguous agendas and mixed results.


Marketing

How to Sell Clothes During a Supply Chain Crisis

As fashion continues to deal with late deliveries and inventory issues, brands must consider how to make products relevant once they arrive — without going straight to discounting.


Retail

Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion

Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.


Technology

How Fashion Can Use Digital IDs

Imaginary Ventures’ Natalie Massenet, and Natasha Franck, founder of digital ID-maker Eon discuss what giving every garment a digital identity could do for fashion.


Retail

Can Levi’s Be More Than a Denim Brand?

The American retailer wants to reach $10 billion in sales by 2027, with plans to open more stores, expand into new categories and potentially buy other fashion companies.


Technology

The Opportunity in Hyper-Personalising Shopping

Big Data and AI can power one-to-one experiences that build long-term loyalty.


Retail

11 Honoré Acquired by Dia & Co.

The luxury e-commerce site was founded in 2017, and backed by investors like Forerunner Ventures and Norstrom.


Retail

The Debrief: The Decline of the Skinny Jean

This week on The Debrief, BoF correspondent Chavie Lieber chronicles the rise and fall of the once-dominant denim silhouette — and explains why it’ll never go away completely.


Global Markets

Vietnam’s Luxury Market Is Heating Up

Gucci and Tiffany are among the brands investing in the Southeast Asian market with an increasingly wealthy and cosmopolitan consumer class.


Retail

Is This the Beginning of the End for Free Returns?

For much of the last two decades, online retailers have competed to offer cheaper, more convenient shopping experiences. What happens when one of the world’s biggest apparel sellers bucks the trend?


Luxury

How Luxury Brands Court the 1 Percent

Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.


Sports

How to Open a Store in 2022

From seamless online-to-offline offerings to Metaverse-inspired installations, the standards of brick-and-mortar retail have evolved since the pandemic struck.